Home topics small-business-resources retail Sale Discount Promotion Deduction Man Planning Concept Advertising | Marketing Cloud Digital Advertising | Marketing How to leverage online flash sale events for your business Guest Author December 9, 2015 In the past month, we’ve seen a number of large-scale online flash sale events take place both domestically and internationally. Black Friday and Cyber Monday in the US brought in $2.72 billion and $3.07 billion in sales respectively, while Singles Day in China saw Chinese consumers splash out a massive USD$14 billion in a single day this November. At home, Click Frenzy, one of Australia’s biggest flash sales was all about opportunity. In the much anticipated online shopping event, some 340 retailers participated with many seeing it as an opportunity to reach new customers, maximise sales and clear old stock. With 4.3 million shoppers attending the sale since 2012, this year’s event was estimated to generate more than $200 million for the Australian retail industry in just 24 hours . While Singles Day has yet to make its way into the Australian retail scene, an increasing number of Aussie online businesses are taking part in the annual US flash sales – and with good reason. These events provide a great opportunity for retailers to turn one-time buyers into a repeat and loyal customers — by harnessing valuable customer insights. As we move into 2016, here are a few quick tips to help retailers leverage future online sales events with maximum impact: 1. Be clear on your