Home topics small-business-resources sales-and-marketing Tell them your story written on blackboard Advertising | Marketing Expert Marketing Advertising | Marketing Once upon a time: How to harness the power of storytelling in your content marketing strategy Jo Scard December 3, 2015 Whether told over lunch, read in your favourite novel, viewed from a TV in your lounge room, or even on your phone while waiting for the train to arrive, there’s nothing better than a good story. Each individual and organisation has their own to tell, born out of the experiences they have gained over the years. While the art of storytelling certainly isn’t new, in the age of content marketing, it works. Why? Simply because human brains are hardwired to remember them. With a typical person processing up to 100 000 words each day, on top of countless images, videos, graphics and other stimuli, never before has it been more important to cut through the clutter of (too much) information. This is where storytelling and content marketing come in. Developing content in your content marketing strategy is like telling your story. It’s reinforcing your brand and getting your target audience to understand what makes you so special. How well you can tell these stories can make your organisation stand out from the rest, and give you a well-deserved boost over other firms. So how do you harness this power of storytelling? Start with a strategy. Understand your goals and clearly highlight what you would like to achieve. Whether you’re telling