It’s a Digital Jungle out there: Dr Matthew McDougall; helping businesses overcome ‘culture shock’ in China

By Daniel Jacobs · 25 February 2016 · Advertising | Marketing

It’s a Digital Jungle out there: Dr Matthew McDougall; helping businesses overcome ‘culture shock’ in China

Navigating China's Digital Jungle: What You Need to Know

Imagine your business's social navigation tools suddenly failing in a foreign market. Dr. Matthew McDougall is here to help you avoid the chaos.

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Summary

Any traveller will appreciate what ‘culture shock’ feels like; that moment when we first set foot in an unfamiliar civilisation and realisation suddenly strikes: Our understanding of social cues, customs, behaviour, and communication have suddenly become defunct. These are our social navigation tools – tools we take for granted – until they’re no longer there […]

Tags: Business Expansion, Business Growth, business in China, Chinese economy, Chinese expansion, Cultural Differences, Digital Jungle, Digital marketing