Home topics technology technology-social-media Digital Marketing Social Media Digital Instagram and Pinterest: Should your business be on board? Richard Spencer May 24, 2012 Instagram and Pinterest are the two newest kids on the social media block, but are they right for your business? Here’s how to decide. When it comes to marketing your business it doesn’t get any more cost effective than using social media channels to reach customers. It can be a little daunting though and the channel seems to be changing all the time. However, to use social media channels well, you don’t have to use every single one and you don’t necessarily have to use the big ones. Here, we look at some of the opportunities Pinterest and Instagram deliver, two of the newer kids on the block. Pinterest Pinterest is just over 12 months old, it’s the social network which has been the fastest to reach 10 million users and has a mention in Time Magazine’s ‘Best 50 Websites of 2011’ to its credit. If you are not familiar with the site, it is, in effect, an online pin board whereby a user ‘pins’ content from other websites to one of their boards, which shares that pin with their followers and, through an internal search function, all other users of Pinterest. Pinterest is the new network on the block and its use has exploded, but should your business have a Pinterest account? Firstly, if your business is not visual, then maybe you should consider an alternative