Embracing social media is a marathon, not a sprint: seven tips to get your business started
While many small businesses have taken their time to embrace social media platforms, it’s now obvious that the strengths far outweigh the weaknesses. Social media allows you to build a sense of community around your own brand. The key is not to see it as a promotional tool but as a relationship building opportunity. Social […]
Four modern marketing roads that will lead your business into the millennial heartland
In the marketing and advertising world, younger markets or audiences have always been notoriously difficult to crack. Their loyalty is critical to the future success of any brand, and yet they can be the most resistant to persuasion. And in the case of Millennials, it gets even tougher. Is your business struggling to reach and […]
How POS software and apps are changing the way consumers shop and spend
Welcome to the digital age, where Point of Sale (POS) software and similar applications have become the new norm. Not surprisingly, these have changed the way consumers shop – in a radical way – over the past five years. It has also meant that the retailers, particularly small businesses, have had to adapt in order […]
Pinterest making apps discoverable
Bookmarking service Pinterest has added a feature that allows users to share apps and even download them from within the service.
9 ways to build your pinterest audience
Being strategic about how you use Pinterest will help you grow your following considerably. Here are nine easy tactics to help you gain an audience.
Best practice for Pinterest
Pinterest is one of the fastest growing social media platforms, second or third behind Facebook and Twitter depending on which statistics you read.
8 Pinterest boards worth creating for your business
If you’re not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start.
Pinterest launches web analytics to help you pin down traffic
With its new dashboard, the photo-sharing platform allows business owners to better understand what’s working with their audience.
The 10 most popular Pinterest boards about marketing
If your business isn’t using Pinterest, you might be missing out on an excellent marketing opportunity – and a chance to engage your customers with your brand in a visual way.
10 questions to ask when creating your company’s Pinterest page
What you need to know to get your business started on the popular photo-sharing site.
Property marketing with Pinterest – A how to guide
Using social media sites like Pinterest as a method of real estate marketing may still be considered a novel approach. However, when used in combination with traditional campaign methods, it can be a complimentary tactic to help drive a property sale. Here are some helpful hints to get you started.
Pinterest introduces business accounts
As part of its attempts to make the platform more business-friendly, Pinterest has announced it’s launching a range of tools and resources geared toward company use, as well as the ability for businesses to create accounts.
5 tips for highly effective Pinterest boards
Pretty pictures help, but if you want to make the most of Pinterest, you need a more thoughtful strategy.
Are small businesses keeping up with social media?
Social media has presented many SMEs with the opportunity to promote their products and services to a larger audience. One growing theme that many SME owners experience is this: How can I keep up with social media when I’m too busy running a business?
Tell us how you use social media
Have you started using social media for your business? How do you keep up with the changes? New research aims to highlight how SMBs are successfully employing social media to market their business.
How to make the right social media connections
As social media continues to saturate both personal and professional lives and becomes more vital to business, it’s valuable to note that it’s not a popularity contest. If you’re going to spend time making connections, you want to ensure they’re the right ones.
How to raise some Pinterest in your business
Pinterest now pulls more referral traffic than Google+, Twitter, and LinkedIn combined and boasts a growth rate of nearly 4000 percent since its inception in 2010. If you’re not generating some Pinterest around your business, you could be missing out.
Should you create your business plan on Pinterest?
The social sharing pinboard can help you get clear about your business. Here are tips, plus an example to get started.
Four secrets for marketing on Pinterest
Can’t spend as much as you’d like to on marketing? Here’s how one clothing company uses Pinterest to close the gap.
Pinterest marketing: Pinning with a purpose
Pinterest can help you attract new customers, but first you must define your online marketing strategy.
Instagram and Pinterest: Should your business be on board?
Instagram and Pinterest are the two newest kids on the social media block, but are they right for your business? Here’s how to decide.
Eleven reasons your business should start pinning on Pinterest
Have you heard the saying a picture paints a thousand words? Well your business can do just that on Pinterest.
An eCommerce guide to getting started with Pinterest
From an eCommerce point of view, Pinterest should be recognised as a great source of free marketing. Here’s a how-guide for making it work for your small business.
How to use Pinterest for business
Heard all the buzz about Pinterest, but can’t figure out how to get started with it? In the second of a three-part article series, Nancy Georges looks at getting your business or brand acquainted with the newest online craze.