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#Social Media Strategy

Editor's Choice

Let’s Talk: Going viral – what social media tactics can bring your business attention?

Trying to pick what social media platform is right for your business is one thing, but once you’re there, what kind of activity can get your business the attention it needs?

Guillermo Troncoso · 2 min
Food | Beverages

How three small Victoria brands grew from social media

More and more small businesses are growing their brands using online platforms and building presence, following and revenue. The power of social media was something not missed by these three small businesses in Victoria, who have been capitalising on the commercial opportunities that Facebook, Instagram, Twitter and other social media platforms provide. Bendigo Brittle, Peggy […]

Loren Webb · 2 min
Digital

The 5 Step Plan to a Winning Social Media Presence

Every business wants to increase their enquiries and get more clients. The wonderful news for you is that you can use social media in order to build your pipeline. We can no longer ignore the fact that social media is a crucial element and that when used strategically, it can connect us with our potential […]

Nicola Moras · 2 min
Locked

How social is your strategy?

Facebook is only nine years old, and Twitter is around seven, but the time for social media to grow up has come.

Guest Author · 2 min
Featured

Harness the power of hashtags

After humble beginnings on Twitter just a few years ago, the hashtag has grown to become a more powerful marketing tool than many thought possible.

Gina Baldassarre · 2 min
Locked

How to make social media work for you

Social media is a critical tool in promoting your business, products and events, but it needs to be done right in order to be effective.

Tamara Mendelsohn · 2 min
Locked

Social media is getting nasty. How can you rise above it?

With social media widening its reach by the day, etiquette is getting the ax. We provide some tips on how to avoid succumbing to snarky behavior.

Entrepreneur.com · 2 min
Locked

SMBs fail at social media

While more Australians are now accessing social media than ever before, a new report has revealed that small businesses still aren’t using it to its full extent.

Gina Baldassarre · 2 min
Locked

Best practice for Pinterest

Pinterest is one of the fastest growing social media platforms, second or third behind Facebook and Twitter depending on which statistics you read.

Anna Cairo · 2 min
Locked

Social media engagement still a barrier

Companies on the ASX100 are hiding on social media in order to avoid inadvertently putting a foot wrong, a new report has shown.

Gina Baldassarre · 2 min
Locked

8 Pinterest boards worth creating for your business

If you’re not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start.

Entrepreneur.com · 2 min
Locked

How to manage your social media with Hootsuite

Managing your social media can be a difficult task. Using Hootsuite is one way of simplifying the process.

Mitch Ogden · 2 min
Locked

Change in how Australians use the internet

Effectively engaging with consumers on social media networks is more important than ever, with the amount of time Australians spend on social media decreasing over the past year.

Gina Baldassarre · 2 min
Locked

How to create great content for social media

Developing content for social media platforms, whether it be curated or created is one of the most important activities of social media marketing.

Anna Cairo · 2 min
Locked

Why aren’t Aussie SMBs sold on social media?

Despite the fact that 62 percent of adults worldwide are regularly using social media, only 24 percent of Australian SMBs have truly embraced social media as a marketing tool, a new survey has revealed.

Gina Baldassarre · 2 min
Locked

6 tips for using images on social media

On social media pages, your profile pictures and cover photos are the first things most users will notice, so making a good impression is essential if you want to increase your customer base.

Greg Butler · 2 min
Digital

Misha Logvinov talks social media

Dynamic Business recently sat down with Misha Logvinov of Lithium Technologies to learn how small business can do social media better. Here’s what he had to say.

Tasnuva Bindi · 2 min
Locked

The minefield of social media metrics

Every day millions of people around the world interact and engage in social media. And as more businesses connect in this space, many are struggling to measure their social media efforts.

Anna Cairo · 2 min
Locked

Pinterest launches web analytics to help you pin down traffic

With its new dashboard, the photo-sharing platform allows business owners to better understand what’s working with their audience.

Entrepreneur.com · 2 min
Locked

Free vs paid social media?

By recognising when to use paid or free social media marketing, businesses will be able to get a better return on their marketing investment and deliver more relevant messages to their target audiences.

Lauren Fried · 2 min
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Why some businesses should not go social

Social media creates an opportunity to keep in contact with your clients. But the question is – how much do people want to know about your business?

Michael Kava · 2 min
Locked

10 questions to ask when creating your company’s Pinterest page

What you need to know to get your business started on the popular photo-sharing site.

Entrepreneur.com · 2 min
Locked

3 ways to make your brand memorable on social media

Advice from business leaders who have mastered the art of social media marketing.

Entrepreneur.com · 2 min
Locked

Social media, the new customer service channel

IT marketers are well-practised in presenting their company’s most convincing face. Which is why it pays to look beyond the rhetoric when considering the potential for any emerging or early lifecycle technology.

Catriona Wallace · 2 min