Let’s Talk: What is the best social media platform for your business?
What social media platform is best for your business? Go all-out on all of them? Focus on one or two? Paid or organic approach? Let’s talk…
Instagram removes ‘likes’ from platform
Instagram users in Australia will no longer be able to see how many ‘likes’ a post has a received under trial changes to “remove pressure” on the digital platform’s users. Instagram will on Thursday begin rolling out the trial update removing the total number of likes on photos and viewings of videos on user feeds […]
How Kylie Jenner changed the FRANKII SWIM brand
Rebecca Klodinskly is the designer and director behind Aussie swimwear sensation FRANKII SWIM which in five short years has become a highly sought-after and internationally recognised brand. Thanks to celebrities such as Kylie Jenner, Bella Hadid and Rihanna the label has quickly created a cult following of loyal customers. The brand shot to stardom after these […]
How three small Victoria brands grew from social media
More and more small businesses are growing their brands using online platforms and building presence, following and revenue. The power of social media was something not missed by these three small businesses in Victoria, who have been capitalising on the commercial opportunities that Facebook, Instagram, Twitter and other social media platforms provide. Bendigo Brittle, Peggy […]
Instagram co-founders resign
Duo behind Instagram step down.
How to make the most of Instagram shopping
Top tips to make the most of Instagram shopping.
Australian SMEs urged to prioritise social media as local Facebook user base grows
Finding that seven in 10 Australians are now active social media users, Hootsuite has called on the nation’s small businesses to capitalise on an opportunity to ‘unlock critical revenue streams’. The social media management platform has released Digital in 2018, a report of social media and digital trends globally. Representing 239 countries and territories, the […]
Embracing social media is a marathon, not a sprint: seven tips to get your business started
While many small businesses have taken their time to embrace social media platforms, it’s now obvious that the strengths far outweigh the weaknesses. Social media allows you to build a sense of community around your own brand. The key is not to see it as a promotional tool but as a relationship building opportunity. Social […]
How millennials are using Instagram celebrity status to build multi-million dollar empires
Influencers continue to re-shape the media industry as an increasing number of businesses enlist them to fuel business growth and customer engagement. As the director of a PR agency, I have recognised the power of influencer marketing to reach client’s target audiences and start real conversations with consumers. The rise of influencer marketing can be […]
The last laugh: what businesses can learn about social media from the NSW Police
As we grow, the police force typically holds a fluctuating relationship in favourability. As a child, they were a source of safety and security. Getting lost in crowds, they were the one figure you counted on for safety. But as a teen through to the years as a younger adult, they were typically a force […]
How to establish your business on Instagram
With over seven million monthly active Instagram users on the platform in Australia, there is a real opportunity for businesses to tap into this community to create authentic customer relationships and turn their passion into a business. With 80% of Instagram users following a business and the average Australian checking their feed 11 times a […]
A step-by-step guide to protecting your SME against brand damage on social media
In a world where social media is (almost) everything, there is no denying the benefits of an engaging online presence for your business. More than 1 in 10 surveyed Australians have now shopped via a social media platform[1]. Successful social media strategies allow small businesses to convert customers to unofficial, yet involved, brand ambassadors who […]
Four modern marketing roads that will lead your business into the millennial heartland
In the marketing and advertising world, younger markets or audiences have always been notoriously difficult to crack. Their loyalty is critical to the future success of any brand, and yet they can be the most resistant to persuasion. And in the case of Millennials, it gets even tougher. Is your business struggling to reach and […]
Three tips to build a start-up social network
Given Facebook, Twitter and now Snap’s billion dollar initial valuations, it may seem like easy money to build a social network from scratch. But there’s nothing simple about it. Once the poster child of internet innovation, the social media industry is now a crowded space. And it’s difficult to stand out when there’s social networks […]
How to Win Fans and Influence Purchases
Over 80 years ago Dale Carnegie released his self-help book titled ‘How to Win Friends and Influence People’. Read the right way, it could be a blueprint for marketing success. At this point you may be wondering what an almost century old book can teach a digital marketer. Well, in two words: influencer marketing. Influencer […]
Want to be a big deal? Harness social media to control how your SME or start-up is perceived
Perception is everything in business. Take large companies. Often, by virtue of their size, they convey competence and stability, which is invaluable when it comes to attracting and retaining customers. However, if you’re not a big brand, how do you make a big impression? What if you are a start-up, or a small business? How do you go about getting […]
Five trends HiSmile’s founders have on their radar as they approach the $40m milestone
By the time their DIY teeth whitening brand had been on the market for 18 months, HiSmile co-founders Nik Mirkovic and Alex Tomic had generated $10 million in global e-commerce sales. With just $20,000 in start-up capital, the young Queenslanders bootstrapped their way to success by harnessing digital and social trends, including influencer-led marketing, to […]
How to compete with the big end of town – without it costing your SME the earth
As 2017 begins to unfold there is one message for SMEs: it’s time to innovate marketing strategies to compete with bigger businesses. Gaining consumer attention is becoming an increasingly difficult task, as competition increases for SMEs and the channels with which to reach audiences continue to fragment. How can a small business stand out from […]
Mobile app marketing traps SMEs need to avoid
Marketing is absolutely critical to the success of any commercial enterprise, but it’s not always obvious what a business’s best marketing move will be. In the case of businesses with mobile apps or mobile websites, the ‘rules’ of marketing can seem hazy, leading some to fall into common marketing traps. Although they’re common, these traps aren’t […]
The ‘ridiculous, impossible’ Instagram fix that Hugh Stephens made a viable, global business
Launched in January 2014, ScheduGram is a software as a service (SaaS) that exists because Instagram missed a beat; namely, the platform’s standard Application Programming Interface (API) doesn’t allow people to schedule posts. Well, one company’s oversight is someone else’s gain. Founded by Melbourne-based entrepreneur Hugh Stephens, Schedugram schedules Instagram posts on the behalf of its clients, which include […]
Personalised ads for the discerning consumer
The intelligence of social media means the needs and wants of the individual are laid bare. With this tool, SMBs have the data to find and target the people who matter to the business, on their preferred platforms, and directly cater to them. The mark of successful advertising is to associate desired emotions with a particular brand. […]
The art of finding and attracting the right social media influencers to your brand
Nine in ten consumers trust recommendations from individuals over brands, according to Nielsen. In light of this, it’s no wonder brands are engaging social media influencers to build stronger connections with their target markets. Instagram now has more active users than Twitter and achieves almost 50-times more engagement than Twitter. Given the photo-sharing platform’s audience, […]
Don’t lose business to poor communication
We all know how important it is for a business to master great customer and stakeholder communication through all touch points. If your interactions have a positive impact, you’re more likely to create repeat customers and gain access to the ‘holy grail’ of sales: referrals to others. Get it wrong, however, and it won’t matter if your business offers great products and […]
How to boost business with Instagram
The amount of social media channels you ‘should’ be promoting your business on can be overwhelming. There are mixed views on the value of Instagram and even though many marketers enjoy it on a personal level, they don’t feel it is a useful platform for growing their business. I would argue that these brands aren’t […]