#Social Media Marketing
This Aussie app allows influencers and aspiring entrepreneurs to launch their businesses in under three minutes
BuyersCircle eTailers can monetise their social media channels by sharing unique quality products.
Let’s Talk: Going viral – what social media tactics can bring your business attention?
Trying to pick what social media platform is right for your business is one thing, but once you’re there, what kind of activity can get your business the attention it needs?
Let’s Talk: What is the best social media platform for your business?
What social media platform is best for your business? Go all-out on all of them? Focus on one or two? Paid or organic approach? Let’s talk…
The tips that REALLY matter in online marketing
Whether you’re running a business startup or a veteran brand, effective marketing is essential to growth. You will need to acquire ideal clients in a bid to increase conversions and scale your business. But despite the ease that new technologies provide, you still need to focus on adopting strategies that truly work for your business. […]
How to effectively manage your brand
Your brand is what sells your product. Brand management builds and maintains your brand’s reputation. Do your brand’s name, logo, and personality all reflect the identity you want to portray to consumers? Successful brand management will help to define and position your brand in the market, making you stand out from competitors and attract consumers. […]
Promote your business all year long: Leveraging events, networks, sponsorships and more
Promoting your business is a full-time job. There’s traditional and digital marketing to consider, public relations and any number of other things that help your business grow. But there’s also some unconventional ways to help you promote your business around the clock. If you’re looking for ways to to promote your business all year long […]
5 Common misconceptions about social media marketing
Like most things that are trendy, everyone has something to say about social media marketing. Promoting your business on social media used to be something that only tech savvy Gen Y’ers did, but these days it seems to be mandatory no matter what your age or type of business. Because social media is fairly straightforward […]
How social is your strategy?
Facebook is only nine years old, and Twitter is around seven, but the time for social media to grow up has come.
Harness the power of hashtags
After humble beginnings on Twitter just a few years ago, the hashtag has grown to become a more powerful marketing tool than many thought possible.
Multi-screening a marketing opportunity for SMEs
People often lament the damage smartphones have done to the average attention span.
How to get customers talking about your business online
In a world where your competitors are only one click away, increasing your franchise business’ online visibility is key to gaining more customers and growing your market share.
How to make social media work for you
Social media is a critical tool in promoting your business, products and events, but it needs to be done right in order to be effective.
Social media is getting nasty. How can you rise above it?
With social media widening its reach by the day, etiquette is getting the ax. We provide some tips on how to avoid succumbing to snarky behavior.
When social media is not your best marketing strategy
Despite the hype, social media may not be your best approach when it comes to reaching your customers. Here’s how to determine whether to go social or not.
SMBs fail at social media
While more Australians are now accessing social media than ever before, a new report has revealed that small businesses still aren’t using it to its full extent.
How not to treat your customers on Facebook
The two owners of Amy’s Baking Company Boutique & Bistro clearly need some training in social media. Here’s what they got wrong.
How men and women use social media differently
When it comes to social media, men tend to spend more time on some sites, women on others.
Best practice for Pinterest
Pinterest is one of the fastest growing social media platforms, second or third behind Facebook and Twitter depending on which statistics you read.
Social media engagement still a barrier
Companies on the ASX100 are hiding on social media in order to avoid inadvertently putting a foot wrong, a new report has shown.
8 Pinterest boards worth creating for your business
If you’re not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start.
7 things marketers should know about Tumblr
As the 32nd most popular website in the world, Tumblr is a big opportunity. But you can’t approach it as you would other marketing strategies.
How to manage your social media with Hootsuite
Managing your social media can be a difficult task. Using Hootsuite is one way of simplifying the process.
An inside look at Facebook Home
Is it worth downloading? Here’s what works and what doesn’t.
Why customer reviews trump social media marketing
More and more businesses are pouring time and money into tweeting and posting on Facebook. But there’s a better way.