A snapshot of the Digital-First consumer
By Guest Author · 16 June 2015 · Business Tech
By Guest Author · 16 June 2015 · Business Tech
Discover the surprising habits of a generation that's redefining the way we shop, connect, and live. Are you ready to adapt to the digital-first revolution?
A growing breed of consumers who select a digital option as the first source of interaction are known as the “digital first”. They prefer to engage in activities such as seeking a product or entertainment, contacting a brand, connecting with friends, or looking for love through digital means.
Tags: Consumer, customers, Digital, E-commerce, Marketing, Opinion, Retail, Technology