#Customers
NAB first to face court over fees issue
Bank “working hard” to regain trust.
What retailers need to get right for customer acquisition
Tops tips for customer acquisition.
The case for interviewing potential customers
Your potential customers will question you or your product before deciding to commit, but most startups don’t realise that they should do the same. [Related: To succeed, you’ll have to reject customers that aren’t the right fit for your business] What do you do with a business idea? Many entrepreneurs turn to their family and friends […]
Level-up your customer service in the new year
January is a time for reflection, marking the end of a busy 2016 and heralding an exciting new year. It’s important to use this time to recalibrate your business’s thinking on customer service and plan service goals and objectives for the year ahead to grow and retain your customer base. Questioning your company’s emphasis on […]
Is your small business a leaky bucket?
A business can be like a leaky bucket. Marketing teams work constantly to pour new customers in the top, spending time and money on campaigns, but if there are holes, customers are always going to leave and need to be replaced. Of course, this is not the functioning of an ideal business model; ideally new […]
How to PR yourself and your brand in the Digital Age
Whether accidental and social or driven and professional, your digital presence (or lack of it) is there for your customers, staff and prospects to see. If your digital brand is lacking or not clearly visible, your competitors will notice and fill the gap.
The smartphone app as an effective business tool
When entire companies are being founded on the bases of web – and mobile – applications, it’s time for every company to assess the value that an app can bring their business.
3 business problems you can solve with competitions
Competitions are an under-resourced marketing opportunity for most small businesses. By outlining a clear goal, you will be able to craft a competition to best suit your needs.
Developing employee talent within your business
It is important that the senior employees have a thorough framework to mentor the juniors and newbies, who need to know firsthand the values of the organization that they have joined.
Cash flow is a whole of business system, not just an invoice and collect system
Remember, you may be invoicing business to business, but there are real people at the other end of the process and their emotions can and will affect how quickly you get paid.
Developing a marketing plan for your new product launch
Taking time to develop a new product launch marketing plan can be well worth the time and effort of doing so. By following a few steps, you can create a marketing plan that will produce the effective results you desire.
Six powerful marketing videos to grow your business
Here are six of the most powerful and effective marketing videos that have been proven to create a steady stream of leads and profitable sales for business just like yours.
The new rules in 2015 for selling and connecting with people
There are some principles of business and sales that work and will always work. However, it’s fair to say that many techniques and approaches are so saturated that they cause people to put up walls of resistance.
Are your calls to action effective enough?
The call to action is what encourages readers to perform the action you want them to, whether it is to purchase a product, subscribe to your blog, or contact you for more information.
How to turn a one-off client into a repeat customer
If you’re looking to keep your customers around a little longer you need to improve your communication.
Why New Year’s resolutions don’t work for business
Bold business plans should be made on every day of the year – except for December 31.
Why collaborating with customers is important
Customers have become more in control of how they interact with us but we are yet to make the leap of mapping our goals to that of the customer needs and concerns with the solutions our products or services provide.
Why you can’t neglect existing customers
It’s important to grow your business by being proactive and finding new clients, but while you’re creating new opportunities and reaching new customers, don’t neglect existing ones. Those you already have are also an essential part of your business.
Improving the three customer C’s; Communication, collaboration, competitiveness
Customer Relationship Management (CRM) isn’t just about installing a new piece of kit and watching it magically solve all your business problems. Successful deployment of CRM focuses around communication, collaboration and competitiveness.
Now’s the time to connect with past customers
CRM isn’t just about database software. Customer relationship management is a key business practice that should be ingrained in your processes and your staff.
5 tips for better online leads
Today’s savvy marketers are combining offline and online real-time behaviour information to produce a customer profile that is higher in accuracy.
The business owner’s pre-holiday checklist
Forget the 12 Days of Christmas, Alicia Beachley sets out the 12 top things business owners should do before the end of the year. “Get a list started so you’re not walking back into the office in January saying, ‘What did I have to do again?'”
Stores should shut up and move on, says online retailer
One of Australia’s leading online retailers has declared that bricks-and-mortar stores have lost the price war and should stop complaining and move on if they wish to keep their customer base.
Consumer sentiment falls to two-year low
More bad news for businesses has been spelt out today, with the Westpac-Melbourne Institute Index of Consumer Sentiment for August falling to levels not seen since May 2009.