#E Commerce
FeedShine: Simplify Shopify Product Feed Optimization
Automate product feed management with FeedShine for Shopify. Optimize feeds for Google Shopping and other channels effortlessly.
ChatGPT Ads: Engage, Integrate, Optimize Ad Campaigns
OpenAI's "ChatGPT Ads" extends ad engagement with AI agents and CRM integrations, improving sales tie-ins for businesses.
Don’t let FX fall through the cracks during the holiday sales rush
When selling to the world, managing currency costs is vital.
Social commerce: A lucrative and growing opportunity for retailers
As social media shopping options grow, so does the pressure on retailers to transact in these channels.
Why it pays to create your own online marketplace
Adopting digital marketplace technology can expand and diversify your online offering.
Is it time to go direct-to-consumer? The benefits of D2C & what businesses need to consider
Here are some of the benefits of selling D2C, some factors to consider before implementing a new D2C strategy, and how the right technology can make the whole process more efficient.
How businesses can lower data security risks in hybrid working environments
Hybrid working has not only changed the way employees and businesses operate, it has major implications on the security dynamic…
Sisterhood in action: Global Sisters Marketplace delivers hope to Aussie microbusinesses
A concept with heart, soul and lofty aspirations, Global Sisters Marketplace is Australia’s first not-for-profit online marketplace dedicated to supporting women achieve financial independence.
Aussies want better online experience before they shop outside their comfort zone
Before venturing outside of their comfort zones and purchasing from a new category online, Aussies want a better overall experience from online retailers. More than 40% of online shoppers have never purchased appliances, jewellery and hardware online 60% want cheaper shipping and returns if they are to purchase from new categories online 56% want to […]
Wesfarmers signs joint venture with sportswear e-retailer
E-retailer and retail giant form partnership.
The future of customer engagement is mobile e-commerce: what your brand can do to prepare
As e-commerce continues to evolve, brands need to be innovative in how they engage with mobile customers. With 79% of all online retail sales projected to be completed via smartphones by 2021[1], brands need to deliver more mobile-friendly experiences, as well as find consistent communication channels to remain relevant. Meanwhile, technology is inspiring brands to […]
How small to medium business can make the most of Amazon Marketplace in Australia
Australia’s biggest retail players need not fear the imminent rollout of Amazon Marketplace in Australia. This is not the death knell of the status quo; local retail businesses and smaller Aussie brands should be seeing this as a golden opportunity to grow their business. The imminent rollout of Amazon Marketplace in Australia may be seen as the death knell […]
The 2017 Budget is a good starting point but more is needed as SMBs take the global stage
The continuation of the $20,000 instant tax write-off for small businesses will come as little surprise: the Treasurer had been hinting heavily at this in his pre-Budget briefings. However, the announcement that businesses with an annual turnover of less than $10 million can claim up to $20,000 worth of depreciating assets each financial year, is […]
Resolving customer data management issues enables SMEs to evolve their business model
Accelerated change is the new normal, and for businesses, the rate and the scope is staggering. Not only are organisations dealing with quickly evolving technologies, they’re racing to keep up with shifting customer behaviours and the lightening-fast pace of industry disruptors. To thrive in this environment, many industries are looking at innovative ways to invigorate […]
Square launches new e-commerce and point of sale payment solutions for Aussie businesses
Square has expanded its range of secure payment solutions for Australian business owners, with the launch of two new APIs it says will reduce the complexity of accepting and tracking payments in-store and online. The global payments technology company said its new API for e-commerce integrates with custom websites as well as pre-existing e-commerce […]
Six rookie mistakes to avoid in e-commerce
Usually, the first couple of years in business are an exercise in trial and error. Running an e-commerce business, though easier and cheaper to set up, is no different. Note: This article is the seventh in a multi-part series by Chris Dahl, providing guidance on setting up an ecommerce business. Read the rest: Ecommerce success begins […]
Common myths about online business dispelled
Taking advantage of the exponential growth of e-commerce, an increasing number of online-only businesses have emerged over the past several years. While they’re are more common place than ever, a number of myths persist among people seeking to launch a business that exists solely on the internet. To ensure determined online business hopefuls know what they’re in for and are in a strong position […]
Aussies browse in clicks but shop in mortar
The Australian shopping experience has evolved dramatically over the last decade. Emerging global high street outlets vie for space among newly expanded independent retailers as each offer unique products and services to towns and cities. At the same time, online retail has experienced a boom; widely adopted by business owners and shoppers alike. Despite the […]
The impact of disruption on global trade and what it means for small to medium businesses
Within the next decade, global trade and logistics could be virtually unrecognisable from what we see today. Digital and physical disruption will change the way customers and suppliers connect, and the way supply chains are managed. The barriers to entry to global trade are being torn down, and technological advances across the value chain are […]
5 essentials to follow for e-commerce businesses in Australia
If you are a business owner in Australia, you are required to focus on certain key factors to ensure that your online marketing avenues are a successful venture. Online retail in Australia has a recorded growth of up to $33 billion in sales, and more than 75% of the online consumers are aged between 35 […]
Building Big Data consistencies into Consumer Marketing Strategies
Marketers have been hearing about big data and the value it brings in terms of customer engagement for several years. If you work in the business-to-consumer (B2C) sector, or more specifically retail and e-commerce, you are likely already harnessing big data in some shape or form. This year, the focus of digital marketers will shift […]
How to give your business a bigger growth potential
Everybody who launches a small to mid-size business of their own these days hopes to hit the bull’s eye as soon as possible. The problem is there are literally millions of other people aiming at the same target. This produces competition of millions, meaning the risk of failing to stand out is high. Here are […]
Continuous Deployment – a critical ingredient for innovation
Imagine you work as a developer for Etsy. In case you haven’t heard of Etsy, it is a marketplace where people around the world connect, both online and offline, to make, sell and buy unique goods. It has 1.5 million sellers, almost 22 million active buyers, and in 2014 it had gross merchandise sales of […]
Building Blocks: Creating a Strong Foundation for Your E-Commerce Startup
You’re tired of the daily grind. It’s time for something different. E-commerce seems like the right move. It’s easy to get set up, and it’s a proven business model. Here’s how to get started. How To Find A Good Market It all starts with product research. Actually, it starts with market research. If you don’t […]