#Digital Marketing Social Media
Why it pays to create your own online marketplace
Adopting digital marketplace technology can expand and diversify your online offering.
Budget 2021’s $1.2 billion digital strategy; myGov & My Health sites overhaul, tax incentives, e-invoicing and more
The Digital Economy Strategy will see a further $800 million added to measures put forth in the 2020 Budget, aiming to make Australia one of the world’s leading digital economies.
Why government must increase digital focus in small business sector
One year into the pandemic, it’s clear that real opportunity lies in more carefully targeting financial support. We need to see more mutual partnerships where governments reward small businesses that take active steps to help themselves.
How businesses could be impacted by Facebook’s news ban
How can businesses pivot in response to Facebook’s decision to pull news content from Australian users?
“If you meet the digital needs of Gen Z, you meet the needs of the world”
Gen Z, born between 1996-2015, is the most Internet-dependent generation, with their digital fluency positioning them in firm first place in technology use across all generations. This was recently observed in the third annual, international study of Gen Z, conducted by The Center for Generational Kinetics and commissioned by WP Engine. Why Gen Z and their digital fluency […]
Startups and digital transformation will be key to COVID-19 recovery
Vu Tran, co-founder at Go1, talks us through why he thinks startups and digital transformation will be key in the economic recovery from COVID-19 in Australia. It would be an understatement for me to say that COVID-19 has changed the world and indeed the way many of us live. In Australia, though tragic in terms […]
Top10 Dynamic Entrepreneur: Sabri Suby, Founder, King Kong
Dynamic Business has a chat to Sabri Suby.
Designing a digital workplace
Flexible work arrangements are consistently rated as a priority in the workplace.
Why digital is a great way to grow your small business
There’s a lot to love about running your own business.
Why the buyer persona is even more important on social media
What can you learn about your audience?
How unsure are you of your digital channel performance?
Top tips to utilise your digital data.
The Issue of Generational Cyber-Risk: Millennials Versus Baby Boomers
How can we deal with the generational tech divide?
Let’s Talk: Digital marketing
Vanity metrics still have a place but it’s all about how you use them.
The Future is Conversational (AI)
The progression of conversational artificial intelligence (AI) has completely transformed the way consumers engage with businesses. Recent breakthroughs have led to a new generation of Virtual Assistants (VAs) – these could be specific to your bank, telco and even your pizza ordering. As the Australian business landscape becomes increasingly more competitive – particularly as international […]
Small businesses failing to satisfy customer expectations by resisting digital technology
Small businesses are falling short of meeting the needs and wants of digital-savvy customers due to a reliance on gut feelings and traditional ways of operating, according to Telstra Executive Director, Small Business, Brendan Donohoe. Commenting on the 2018 Telstra Small Business Intelligence Report, Donohoe said there was a gap between what customers want and […]
Seed funds, mentoring available to creative tech startups via CEA’s Collider accelerator
QUT Creative Enterprise Australia (CEA) has invited creative tech startups to apply for its forthcoming Collider Accelerator. Up to 11 emerging and highly-scalable companies will be selected for Collider, which is being spearheaded this year by Alan Jones, a founding investor in Pollenizer, Startmate and Blackbird Ventures. “CEA is really excited about Alan Jones filling the […]
Here’s to 2018: the year of trust in business
In 2017, we’ve witnessed numerous Customer Experience (CX) failures that have damaged the reputations of some of the largest companies in the world. From long call waiting times after a number of severe outages, to poor customer service ratings, and other critical service failures, there are a number of lessons to be learned if brands […]
FinTech body seeks changes to APRA’s proposal to reduce market barriers to challenger banks
The Australian Government’s proposal to make it easier for digital-first challenger banks to compete against industry incumbents is could be improved, according to the peak body for fintech startups. FinTech Australia has lodged a submission with the Australian Prudential Regulation Authority (APRA) in response to its discussion paper, entitled “A phased approach to authorising new entrants to […]
ACCC to launch probe into Facebook, Google to understand impact on journalism, advertisers
The Australian Competition and Consumer Commission (ACCC) will conduct an inquiry into the effect digital platforms such as Facebook and Google are having on competition in media and advertising services markets. ACCC Chairman Rod Sims said the commission will examine whether digital search engines, social media platforms and other digital content aggregation platforms are exercising […]
Big Businesses could learn a thing or two (or three) about digital marketing from startups
With so many channels to market these days, communication has become a two-way dialogue rather than a one-way push, though many big businesses have yet to accept this. The outdated marketing techniques still employed by many big businesses is handing a clear advantage to those startups and small businesses that are agile and adapting to […]
Boost inventory management in your business with an omnichannel approach to retailing
By connecting their physical and digital stores, businesses can give their customers a more seamless shopping experience; however, this ‘omnichannel’ approach also facilitates better inventory management. Having real-time visibility of your inventory across all sales channels means less chance of overselling, better forecasting, and less hassle for staff. Let’s backtrack quickly – what is omnichannel? […]
How Can Employers Engage the YouTube Gen?
The workplace is changing. By 2025, 75 per cent of the workforce will be made up of millennials. For employers and business leaders, empathising and engaging with this generation is vital. We’ve all heard the jokes about entitled millennials with an unhealthy avocado toast obsession. Yet they’re fast becoming an influential presence in the corporate […]
‘Until now, the amusement industry has been starved of tech advancements’, says ROLLER CEO
Despite being a $50 billion industry, the amusement and leisure sector has been ‘starved of advancements’, according to Luke Finn, the CEO of Melbourne-based tech company ROLLER. Determined to be at the forefront of the industry’s tech evolution, Finn along with his co-founders – brother Mark Finn (CFO) and Will Nicholson (COO) – have seen […]
Wiping sensitive data from connected devices is imperative: considerations for your business
Thanks to rapid advances in technology and ubiquitous networking, the number of connected devices in homes and workplaces is skyrocketing. Keen to take advantage of all the digital revolution can deliver, people are embracing everything from tablets and phones to connected cars and IoT devices. The capability and connectivity of these new devices allows them […]