#Marketing
ChatGPT Ads: HubSpot & Shopify Integrations
Discover how ChatGPT Ads integrates with HubSpot & Shopify to streamline conversational ad creation and management.
Jasper Brand Voice Manager: Consistent Brand Messaging
Enhance brand consistency with Jasper Brand Voice Manager, training a tailored voice to align content effortlessly.
Nugget AI: Social Selling Conversations Detector
Nugget AI tool automates social selling by identifying warm B2B leads, draft personalized replies, and nurture engagement effortlessly.
MentionedBy AI: Brand Visibility Intelligence Platform
Track brand mentions and AI visibility effectively with MentionedBy AI, a tool for monitoring and improving brand presence.
GetMentionedByAI: AI Visibility Tool Directory
Discover, compare AI visibility tools with GetMentionedByAI's curated directory of listings, features, and pricing for brand monitoring.
Stop treating your channels like a shop window, says this marketing veteran
A brand veteran says the affiliate link era is basically over. Here’s what’s replacing
Why smaller budgets may actually be a strength in the AI marketing race
AI was supposed to benefit the giants. Instead, it’s becoming the small business’s secret weapon. Here’s why.
The real reason your marketing is not converting has nothing to do with your content
If your marketing is not converting, the problem is probably not your content. Kate Toon, author of Six Figures in Sales, on the shift that actually moves money.
Australian marketing teams face explosive 5X content demand by 2027
Australia ranks second globally for content demand growth, as marketers turn to AI to survive the content explosion.
The insider’s guide for budget-conscious marketers
Our experts explore savvy marketing strategies and cost-effective solutions to maximise impact without breaking the bank.
Best AI marketing tools in 2024
These are some of the most powerful AI-powered marketing tools that are changing the way marketing is done.
Lead generation for the digital age: Mastering the latest tools and trends for B2B and B2C in 2023
In today’s highly competitive business environment, lead generation is more important than ever. As a B2B or B2C marketer, it’s crucial to stay ahead of the game and constantly adapt your lead generation strategies to meet the evolving needs of your target audience. In today’s episode of Let’s Talk, we’ll explore the top lead generation […]
Rising like a phoenix: Meet the two Melbourne guys who turned a single printing press into a multi-million dollar business during the pandemic
Threadheads, a Victoria-based apparel and fashion company, has seen a 6,000% jump in online revenue in just two years. Threadheads claims to have made $6 million in revenue in 2021 alone, up from $95,000 in 2019.
Video is capturing attention in the digital market – here’s how!
The rise of digital marketing means looking for the best ways to advertise on the internet. Video is proving to be a highly effective method.
Australia’s new email legislation and why it is actually a good thing for businesses
Plus, here’s how to ensure your unsubscribe process adheres to the new laws…
How to boost your business-to-business marketing with digital: top tips for enterprises in 2021
The events of the past year forced many enterprises to focus more heavily on digital marketing, but there’s a big difference between doing it and doing it well…
Let’s Talk: What is the best social media platform for your business?
What social media platform is best for your business? Go all-out on all of them? Focus on one or two? Paid or organic approach? Let’s talk…
Let’s talk: The best marketing methods for businesses
Marketing is a huge topic in itself and the question on every business leader’s and business owner’s mind is ‘What is the best marketing strategy for me/ us?” It could quite literally be a million-dollar question, and it’s quite right that business leaders should have this at the top of their priority list. You could […]
Why direct response marketing is lockdown’s unlikely success story
While positive news stories are few and far between these days, here’s one I think you’ll like: digital marketing is cheaper than ever before, with direct response now a great option. Since lockdown began, there has been a 40% decrease in the cost to reach 1,000 people on Facebook and Instagram. This huge price drop […]
Don’t panic: now’s the time to double down on your marketing efforts
Sabri Suby of King Kong agency discusses how businesses can rebound from recessions and, perhaps controversially, how important marketing is during times of economic difficulty. As businesses around the world wake up to the challenges of the ongoing global health emergency, it’s easy to feel overwhelmed by the situation. But don’t let fear get the […]
How the Hembrow sisters built a multi-million-dollar business empire
The Hembrow sisters have established a highly marketable brand within a short timeframe of just three years, combining their skills to develop a multi-million-dollar global fashion, influencer, health and fitness business empire. Yet like any start-up venture, there are always lessons to be learnt along the way. Tammy Hembrow is one of Australia’s biggest influencers, […]
Brotherly ties bringing out the best in business: An entrepreneur pair
Digital marketing agency brothers grow a $5 million business and shoot to the top with an Amazon bestseller There’s something intriguing about successful sibling duos. Think Serena and Venus, Chris and Liam Hemsworth, Ben and Casey Affleck – the list goes on. How is it that there is so much talent in one family? It […]
Putting your money where your audience is – online
Byline: Karen Lewis, Head of Digital and Ecommerce, Salmat While online sales might count for a fraction of your total sales, the influence the internet wields in consumer purchase decisions is too powerful to ignore. Regardless of whether they buy online or in-store, consumers are going online to be inspired, to do research and to […]
Use it or lose it! Top tips for maximising your remaining marketing budget this EOFY
By Garth Anesbury, Owner, Kwik Kopy Hilton As EOFY looms, it is important to use up your marketing budget to ensure you aren’t shortchanged next year. While you might have executed all of your marketing strategies, you still may have a little in the pot; perhaps squirreled away for emergencies or because you made cost-effective […]