#Media
Seven signs big Google news deal; ABC, Nine, Guardian reportedly circling
Seven West Media is Australia’s first large news outlet to sign a deal with Google in order to have the tech giant pay for its news content.
Why media training is important for business leaders
Byline: Leisa Goddard, Managing Director of Adoni Media With the explosion of social media and the insatiable 24-hour news cycle, it’s more important than ever for business leaders to have the confidence and skills to make the most of every media opportunity. Too many business owners and C-suite executives don’t know what to do if […]
Has the recent fruit and needle news impacted you?
Dynamic Business is interested to know if the news has impacted you?
The truth about starting a small business that no one tells you
The things no one tells you before starting a business.
ACCC seeking public feedback as part of probe into the effects of digital platforms on media
The Australian Competition and Consumer Commission (ACCC) has released an issues paper for public comment, signalling the launch of its inquiry into the effect digital platforms such as Facebook and Google are having on competition in media and advertising services markets. As part of the inquiry, which was announced in December, the ACCC is seeking feedback […]
Public relations: not just a big business game
When I first came to Australia knowing no-one, Public Relations (PR) was one of the main tools I used to build my business. While I still believe in the power of PR, it has evolved dramatically since I first began. Furthermore, it is still being mythologised, leaving business owners uncertain as to how it works, […]
How to survive a negative media interview
It’s one thing confidently rattling off company statistics, industry trends and future predictions about your business to clients and customers, it’s another having a camera or microphone shoved in your face and being asked to recite the same knowledge to a journalist. [Editor’s note: this article is the second in a two-part series by Luke Buesnel […]
Old-school PR: it’s role in the social media era
As people become more familiar with social media, they can use this ‘free’ form of marketing to generate awareness for their business. I put ‘free’ in inverted commas because it does have a cost – your time. I’ve always said PR gives people in small businesses with limited marketing budgets the best bang for […]
Boost crowdfunding with traditional PR
If you have a great product or business idea, an option for raising funds to take it to the next level, or to go into production, is crowdfunding. This will involve driving people to the campaign portal. Traditional media can help you in this respect. If you are a start-up founder or entrepreneur and you […]
Strategies to avoid a negative media Interview
It stands to reason that a positive media interview can benefit the reputation of your business. Likewise, negative coverage can ruin it – in seconds, if things truly go wrong. [Editor’s note: this article is the first in a two-part series by Luke Buesnel on avoiding and bouncing back from negative media. You can read part […]
Breaking down the media’s priorities for SMEs
In order to generate mainstream media coverage for your business, you need detailed knowledge of how much priority they’ll give you. The reality is that for small business, it’s limited. Don’t let that dissuade you from getting in contact with a journalist, instead let it inform how you go about it. Think of the media’s […]
Four steps to building relationships with journalists
Much like you would with potential customers, building relationships with journalists is the best way to achieve positive media attention. We’ve all dealt with telemarketers, but did you end up buying from them? It’s doubtful. The reason is simple, you don’t know them or their product. The telemarketer hasn’t built rapport with you, in turn, […]
Good news for businesses that share stories
Businesses are being encouraged to share inspiring stories with consumers to take advantage of growing demand for good news. “In the business world, we’re definitely seeing a shift towards consumers wanting to feel a part of something more important and bigger than ourselves,” said former journalist Sue Papadoulis, who last week created The Good News […]
Going against the grain and going strong: The advertising start-up reviving a lost art
We demand more, we want things quicker, and of course, we want it cheaper. These are the commercial pressures a number of industries are grappling with today – and few are exempt. We’ve seen airlines diversify into the ‘low-cost’ market, retailers ditch their stores for online presence, and the media industry drop paper copy for […]
‘Old school’ thinking won’t cut it in the age of digital media
For a small business or start-up navigating our 24 hour news circle is a difficult prospect. Positioning yourself positively in the media can generate sales and redefine an outdated marketing strategy. Of course, though, negative media can ruin reputation and stifle growth. When conducted correctly, the process of gaining media attention can be easy and […]
The digital diet of an average Australian consumer
Cade Witnish recently attended the Deloitte Digital Consumer Survey dinner where he was involved in discussions around the findings of the 2015 Deloitte Digital Consumer Survey Report. Here is what he found most interesting. Mobile: Australians continue to be spellbound by smartphones. On average we are checking our phones 30 times per day – collectively this is […]
Time-saving social media templates: What to know & how to use
The upkeep of your company’s social media can make or break a brand, keeping audiences aware of your existence and garnering further interest.
Catalogues vs. the internet
Despite the rise of all things internet, it appears the simple catalogue still holds a lot of weight when it comes to public opinion.
4 ways to turn your journalism qualification into an SEO Career
How do you break into the progressing world of journalism? We check out top ways to turn your journalism or communications qualification into a Search Engine Optimisation (SEO) career.
Old-school marketing can still do wonders for you
While it is true online marketing is a great leveler and a great opportunity for small business owners, the fact is old-school marketing can still work wonders.
Print readership continues decline as digital audiences rise
The 6 per cent decrease saw 9,419,00 Australians reached by newspapers in the 12 months to September, with weekend print readership found to be the most affected by the decline.
How to give a great interview
Press coverage can make a huge difference to your company. Here’s a few easy tips on how to conduct yourself like a media pro.
How to write a press release that gets noticed
Everything you need to know about getting your information into the hands of the media.
Top 5 ways to annoy the media
You might think that more is more when it comes to media coverage, but it’s not the case when it comes to contacting the media. Here are five things you should NEVER do.