Seven West Media is Australia’s first large news outlet to sign a deal with Google in order to have the tech giant pay for its news content.
Dynamic Business is interested to know if the news has impacted you?
It stands to reason that a positive media interview can benefit the reputation of your business. Likewise, negative coverage can ruin it – in seconds, if things truly go wrong. [Editor’s note: this article is the first in a two-part series by Luke Buesnel on avoiding and bouncing back from negative media. You can read part […]
Businesses are being encouraged to share inspiring stories with consumers to take advantage of growing demand for good news. “In the business world, we’re definitely seeing a shift towards consumers wanting to feel a part of something more important and bigger than ourselves,” said former journalist Sue Papadoulis, who last week created The Good News […]
For a small business or start-up navigating our 24 hour news circle is a difficult prospect. Positioning yourself positively in the media can generate sales and redefine an outdated marketing strategy. Of course, though, negative media can ruin reputation and stifle growth. When conducted correctly, the process of gaining media attention can be easy and […]
Entrepreneurs in the digital media and creative industries space will be the focus of think-tank X Media Lab’s annual Global Media Ideas conference, run as part of Vivid Sydney’s festival of light, music and ideas.
What is the investment you will be making in your brand in 2010 to get ahead of your competitors and ensure your customers feel engaged with the right messages?