Tags Business reputation

Tag: business reputation

‘Old school’ thinking won’t cut it in the age of digital media

For a small business or start-up navigating our 24 hour news circle is a difficult prospect. Positioning yourself positively in the media can generate...

Australia’s small businesses: optimistic or foolhardy?

One of the requirements for businesses to secure a bank loan is to have a formal business plan in place. According to the State...

How to create a strong brand for a professional services business

Creating a strong brand is becoming increasingly crucial for professional services businesses. With competition rife and many businesses struggling to find clients, those who...

Everything you need to know about your startup’s brand identity

When people hear about your business, what do you want them to think? How do you want them to respond to your products? How...

How to break bad news to clients

3 tips for delivering bad news without hurting the client relationship or your credibility.

The key to excellent visual marketing materials

Your website, business cards and any other visual information you produce are your opportunity to connect with your customers. The visual image that you present has a huge impact on how your business is perceived by the outside world, so you should give your visual strategy some serious thought.

How to act ethically in sales and procurement

Ethical procurement practices and choices surrounding sourcing and distribution activities can have a dramatic effect on a company’s reputation and sales revenue. Here's some expert advice for how to manage yours more effectively, for the sake of your brand.

How to be unforgettable online

Building a memorable brand begins with defining who you are, and then bonding with your customers so they won't ever forget.

How to use testimonials to drive business growth

Testimonials can be a driver of business growth, as they create social proof of the credibility of your brand. Authenticity is what takes a testimonial from good to great, and to achieve this you need to ask clients to present their praise in a meaningful way. Here's how.

The seven characteristics of highly effective boards

A board plays a vital role in the reputation of an organisation, its culture, growth, failures and success, but members need to understand how good governance principles and practices manifest at a board level.


Why is Australia seeing fewer female CEOs?

Fewer women are running the country’s top 200 ASX-listed companies in 2020 compared to the last four years, according to the Chief...

Coronanomics – What we’ve learnt about the economics of COVID-19

If trade bought prosperity to all corners of the world, then COVID-19 is showing the dark side of an interdependent world.

Should you incorporate an AI strategy into your business?

With both government and companies eagerly adopting artificial intelligence (AI) strategies, we explore how AI could also streamline and scale your business....

‘A 10,000 per cent increase in page views in 2 weeks’: how to scale up in a crisis

As a telehealth provider, Coviu experienced a sudden surge in customer demand during the pandemic. Their website saw a 10,000 per cent...

Unemployment rate drops, defying forecasts

Official ABS figures released today show that the unemployment rate has fallen to 6.8 per cent in August, down from 7.5 per...

Qantas disrupts financial services industry with SME business loans

Qantas will start referring business frequent flyers to lending platform Valiant Finance. This partnership helps Qantas members access working capital, asset finance...

Employees willing to salary sacrifice for flexible working: Research

Research from payroll and HR software solutions provider, Ascender, shows that more than one in three (37 per cent) of Australians are...

Let’s Talk: The Right Reasons

A strong story behind a business's inception can have a powerful effect on customers. Customers may identify with a founder's back story...