#Communications
From ‘garage fantasy’ to global reality: The rise of Carl Krumins’ SMS technology company
When Carl Krumins was fired from a job cleaning floors, twenty years ago, the aspiring tech entrepreneur realised he would never achieve success unless he pursued his passion. Today, his brainchild – mobile messaging tech provider SMSGlobal – is an international success story. With 70 staff across five offices (New York, Dubai, Croatia, Melbourne and […]
“We’d lost our voice”: STM Goods’ CEO on the ‘scary’, albeit necessary decision to rebrand
Heading into 2017, STM – a Sydney-based maker of laptop bags and other tech accessories – had enjoyed three years of record growth, fuelled by strategic hires across sales, product development and marketing plus firmer support from long-term retail partners. Not only had its revenue tripled, its global footprint had increased nearly three-fold from having […]
“I learned a lot from failure on the field”: Fergus Watts on his successful career pivot
When Fergus Watts reluctantly hung up his AFL boots a decade ago, he wasted no time in reinventing himself. Today, the 31-year-old steers Bastion Collective, a privately-owned communication agency that is forecast to turn over $20 million in 2017 and which counts NAB, Continental Tyres, Blackmores, Kathmandu, PowerCor, Witchery, Mirvac and Stocklands amongst its clients. […]
‘Old school’ thinking won’t cut it in the age of digital media
For a small business or start-up navigating our 24 hour news circle is a difficult prospect. Positioning yourself positively in the media can generate sales and redefine an outdated marketing strategy. Of course, though, negative media can ruin reputation and stifle growth. When conducted correctly, the process of gaining media attention can be easy and […]
Once upon a time: How to harness the power of storytelling in your content marketing strategy
Whether told over lunch, read in your favourite novel, viewed from a TV in your lounge room, or even on your phone while waiting for the train to arrive, there’s nothing better than a good story. Each individual and organisation has their own to tell, born out of the experiences they have gained over the […]
SMBs and the need to invest in mobility
‘Mobility’ has been finding its way into companies both large and small since the 90’s, but the proliferation of smartphones and tablets has accelerated the adaptation of mobility features and services and has become a necessity for a business that wishes to remain competitive and productive. The definition of business mobility is constantly evolving as […]
Getting real with communicating organisational values
In the 80’s and 90’s, communicating organisational values followed a similar format…the ‘Rollout’. Corporate values and mission statements were emblazoned on beautifully designed wall posters. Along with the wall posters, employees would usually receive a mouse pad or a coffee mug with the organisational values printed on them. Business cards often had the mission or […]
Communications Hubs: Solving the email deluge
Email is one of the greatest aids to business. But it is also one of the greatest time wasters. Most people do not use email efficiently. They do not manage their email – they let email manage them. Some people set aside a time each day to handle email, some try to maintain an empty inbox, […]
4 ways to turn your journalism qualification into an SEO Career
How do you break into the progressing world of journalism? We check out top ways to turn your journalism or communications qualification into a Search Engine Optimisation (SEO) career.
The best videoconferencing options for SMEs
Whether you’re communicating with customers, clients, colleagues or other stakeholders, having a reliable videoconferencing system can make your business communications easier and more straightforward.
How to cut through the tech jargon in business
Is business technology getting you down? Are you spending too much time focused on your internet and telephone needs and not enough time running your business?
Australia Post: “hold non essential mail” due to Queensland floods
Australia Post in a statement through their website has advised both business and personal customers to hold off posting any non essential mail to regions affected by the Queensland floods.
Primus Telecom sets up hotline for customers affected by QLD floods
Primus Telecom today implemented a dedicated hotline to help customers affected by the ongoing floods in Queensland, providing a single point of contact where people can divert phone lines to an alternative number, receive speedy restoration of phone and internet services and apply to have their bills waived for the flood affected times.
Social Media – A non-specialist speaks out!
I have actually been described as a Facebook addicted crack whore…but that’s a discussion for another day. So what I’m saying is this post is my opinion.
Franchisor/Franchisee conflict due to poor communication: Study
A study by Griffith University into franchise conflict has revealed the need for better communication between franchisors and their franchisees.