In the space of 21 months, business partners Nik Mirkovic and Alex Tomic have transformed their DIY teeth whitening product into a multi-million dollar ecommerce business with a global customer base. The success of HiSmile, which launched in December 2014, is attention-grabbing for a number of reasons. For one, success was achieved in the absence […]
For the longest time, many people in the SEO community treated social media and SEO as though they were mutually exclusive. Others made the mistake of conflating the two as one and the same. The truth is: SEO and social media can and should work in tandem as two interconnected cogs in the same machine. […]
Recruitment, like any other business practice, is constantly evolving with new trends. There isn’t a once-size-fits-all approach, but there are some golden rules every business can follow to sniff out top talent in an efficient and effective way. If you’re wondering whether you should jump on Facebook for your recruitment or give video interviews a […]
Nine in ten consumers trust recommendations from individuals over brands, according to Nielsen. In light of this, it’s no wonder brands are engaging social media influencers to build stronger connections with their target markets. Instagram now has more active users than Twitter and achieves almost 50-times more engagement than Twitter. Given the photo-sharing platform’s audience, […]
Armed with a box of digital toys, Sydney’s Annabelle Smith is raising social capital for her clients by making it fun for consumers to engage with brands at events and share their experiences online. She is the founder and director of Social Playground, considered the first company in Australia to ‘take the Instagram experience offline’. […]
Small businesses that take a shotgun approach to social media and digital marketing are likely wasting their money and could be missing out on opportunities around leads and sales, according to Tanya Williams, CEO of Digital Conversations. In a new video, Tanya discusses the digital marketing mistakes commonly made by small businesses, including on their […]
Fed up with conservative investment professionals leaving a trail of broken dreams, a trio from South Australia has launched an online platform to help would-be start-up founders and other entrepreneurs nurture their ideas. Co-founded by Kalif Auditore (CEO), Nick Boniciolli (COO) and Joshua White (CTO), Joey Crowd is being billed as the world’s first crowdfunding […]
We all know how important it is for a business to master great customer and stakeholder communication through all touch points. If your interactions have a positive impact, you’re more likely to create repeat customers and gain access to the ‘holy grail’ of sales: referrals to others. Get it wrong, however, and it won’t matter if your business offers great products and […]
The Census debacle last night highlights what not to do in business. At the height of a system malfunction when millions of Australians couldn’t log on to the ABS website to complete their Census the Prime Minister tweeted how easy and important it was: ‘We filled in the census tonight online – v easy to do. […]
The amount of social media channels you ‘should’ be promoting your business on can be overwhelming. There are mixed views on the value of Instagram and even though many marketers enjoy it on a personal level, they don’t feel it is a useful platform for growing their business. I would argue that these brands aren’t […]
