These days our mobile phones are an extension of ourselves – we access them for almost everything. With so much time dedicated to the small screen in our hands, it makes sense for start-ups and entrepreneurs to consider launching online-only businesses. There are a number of benefits of being solely an e-commerce operation, particularly from […]
If you were to ask a marketer to rank social platforms by preference you would likely be surprised at the result. When it comes to social media marketing strategies, it is not Twitter that comes in second behind Facebook but LinkedIn. This is because LinkedIn is a business friendly social media platform. Facebook and Twitter are […]
There’s no doubting that Influencer marketing presents a huge opportunity for businesses. With 96% of us trusting people over brands, Influencer marketing has the power to leverage word of mouth marketing at scale and sway the consumer decision process. But with such power also comes a high level of responsibility for the consumer. As Influencer […]
When it comes to innovation efficiency, Australia ranks 72nd – among the lowest of developed nations. This highlights the urgent need for businesses to think and act strategically about various digital transformation processes including big data, new technologies and adapting to new platforms like social and mobile. The more digital our interactions become, the greater […]
In March 2015, Facebook introduced ‘topic data’, a useful tool for businesses when it comes to understanding what matters most to their audiences. Topic data is a helpful addition to any marketing strategy, and a powerful ally when utilised correctly. So what is topic data, why is it important, and how can it be effectively […]
In the space of 21 months, business partners Nik Mirkovic and Alex Tomic have transformed their DIY teeth whitening product into a multi-million dollar ecommerce business with a global customer base. The success of HiSmile, which launched in December 2014, is attention-grabbing for a number of reasons. For one, success was achieved in the absence […]
For the longest time, many people in the SEO community treated social media and SEO as though they were mutually exclusive. Others made the mistake of conflating the two as one and the same. The truth is: SEO and social media can and should work in tandem as two interconnected cogs in the same machine. […]
Recruitment, like any other business practice, is constantly evolving with new trends. There isn’t a once-size-fits-all approach, but there are some golden rules every business can follow to sniff out top talent in an efficient and effective way. If you’re wondering whether you should jump on Facebook for your recruitment or give video interviews a […]
Nine in ten consumers trust recommendations from individuals over brands, according to Nielsen. In light of this, it’s no wonder brands are engaging social media influencers to build stronger connections with their target markets. Instagram now has more active users than Twitter and achieves almost 50-times more engagement than Twitter. Given the photo-sharing platform’s audience, […]
Armed with a box of digital toys, Sydney’s Annabelle Smith is raising social capital for her clients by making it fun for consumers to engage with brands at events and share their experiences online. She is the founder and director of Social Playground, considered the first company in Australia to ‘take the Instagram experience offline’. […]
