Home topics technology Digital Social Media Tech Digital Social media: a power tool in the SEO toolbox Nital Shah September 1, 2016 For the longest time, many people in the SEO community treated social media and SEO as though they were mutually exclusive. Others made the mistake of conflating the two as one and the same. The truth is: SEO and social media can and should work in tandem as two interconnected cogs in the same machine. For social media success, brands need top notch content and a strong, compelling brand presence – smart SEO efforts can bolster your social media reach. And on the flipside, a strong social media presence works to improve your site’s visibility in search rankings. When you stop thinking of social media as a fluffy add-on, and start using it as a tactical tool to support your SEO strategy, the benefits will flow. These five social media tips will help you get perspective and charge up your new power tool. One: Promote External Inbound Links with kick-ass Content In the SEO community, we have a long held obsession with cultivating backlinks to boost search ranking. It’s a proven tactic that has outlived many passing digital fads – the more diverse external links you can garner, the greater authority Google bestows upon your brand and the better your website performs in SERPs. Social media is an ingenious tool for encouraging external sites and followers to link back to your content. When you consistently publish original, valuable,