Tactile and digital experiences: Annabelle Smith on marrying the two for brand growth

Summary

Armed with a box of digital toys, Sydney’s Annabelle Smith is raising social capital for her clients by making it fun for consumers to engage with brands at events and share their experiences online. She is the founder and director of Social Playground, considered the first company in Australia to ‘take the Instagram experience offline’. […]

Tags: Annabelle Smith, band, Brand Awareness, entrepreneur Instagram, experiential marketing, IBM, Marketing, nostalgia PR