Victoria Harrison

Victoria Harrison

Victoria Harrison

2 Posts

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Influencer marketing: the Kardashian #ad crackdown and disclosure laws in Australia

There’s no doubting that Influencer marketing presents a huge opportunity for businesses. With 96% of us trusting people over brands, Influencer marketing has the power to leverage word of mouth marketing at scale and sway the consumer decision process. But with such power also comes a high level of responsibility for the consumer. As Influencer… Continue reading Influencer marketing: the Kardashian #ad crackdown and disclosure laws in Australia

Victoria Harrison

Victoria Harrison

Author

The art of finding and attracting the right social media influencers to your brand

Nine in ten consumers trust recommendations from individuals over brands, according to Nielsen. In light of this, it’s no wonder brands are engaging social media influencers to build stronger connections with their target markets. Instagram now has more active users than Twitter and achieves almost 50-times more engagement than Twitter. Given the photo-sharing platform’s audience,… Continue reading The art of finding and attracting the right social media influencers to your brand

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