Tag: Reputation

A global survey has revealed that only 19 per cent of companies believe they are capable of managing reputation risks.

Personal brand based businesses are becoming increasingly popular, and if you are at the centre of your own personal brand you could potentially become extremely successful. However a lot of hard work to grow and promote it.

Ah, social media. What is it? Why use it? Should you ever try to sell anything there? Unforgiving are the pitchfork-and-brimstone masses of social media, and let’s face it, they don’t like business.

Winning a business award is a great PR opportunity for your business and can help build your profile and reputation, ultimately leading to even greater business success.

For companies on social media, brand trust is the new economic currency. Fake it at your own peril.

In our extremely over communicated marketplace, brands deliver a multitude of messages in an attempt to talk to prospective customers. This makes it all the more important to practise what you preach, or risk your message not matching what you actually deliver.

Your personal brand is not only defined by your values and beliefs, but the way you walk, talk and interact with people in everyday life. This means you need to identify areas in your life that you need to transform and work to make this happen. This advice will help.

Putting a unique spin on your business can help you stand out from the crowd.

They’re young, talented and often beautiful. They’re inspiring, high performing and driven. They promote a healthy lifestyle and present as an aspirational figure. They’re a great investment. They’re an ideal opportunity for brand alignment. Or, are they?

Tell your employees and customers about how you think and behave, and you’ll see your brand loyalty grow.