Tag: Promotion

Brands such as Nike and Coca Cola tend to do better when compared to any product that you may introduce as a way of trying to compete, simply because they have developed their brand names.

Taking time to develop a new product launch marketing plan can be well worth the time and effort of doing so. By following a few steps, you can create a marketing plan that will produce the effective results you desire.

Did you know that 51.9% of marketing professionals worldwide name video as the medium with the best ROI?

There are many benefits for a company to add a recent graduate to your team. Here are a few ways to hire the right graduate for your company and keep them engaged.

Daily deal offers and group buying can be used successfully to promote the products and services of a business. Over the last year, many Australian businesses have started using these offers as a modern approach to advertising.

Location-based advertising and mobile phone vouchers will be the key to the future of advertising and promotions, according to a survey commissioned by navigation and location data specialists NAVTEQ.

How many events have you been to that you want to kill yourself at? The speeches are boring, there is the standard drinks package, you dry retched on the hideous canapés, there is no entertainment, the gift bags have a heap of promotional collateral and the most decent thing in it is a branded pen or a stress ball?

So this is only my second blog for Dynamic Business Magazine and I am certainly not going to claim to be a rock star yet, but I am secretly hoping that in the coming months I will be the Bon Jovi of the DBM blogs.

While closing sales is what gives the most joy to business owners, you’re never going to sell more without the fundamentals. Brett Lowe, director of Business Planning Works, explains the basics of closing a sale. I haven’t yet met a business proprietor that isn’t pushing for more sales. I hear quite commonly “If only we […]

Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it to the world stage, but it certainly helps to get the basics right. Clonakilla Key markets: the US, UK, Singapore, Hong Kong, Canada, Japan, Ireland, New Zealand. Established in […]