Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it to the world stage, but it certainly helps to get the basics right.
Clonakilla
Key markets: the US, UK, Singapore, Hong Kong, Canada, Japan, Ireland, New Zealand.
Established in 1971, Clonakilla has received such acclaim for its award-winning boutique Australian wines that high-end wine importers around the world have sought out the company, contributing substantially to its growing exports.
The family business currently has 22 acres under vine, producing around 9,000 cases of wine each year with further plantings planned in the future. Working in partnership with overseas agents, Clonakilla promote their wines through international trade tastings and media events, and host events for overseas media at the winery, in an attempt to build awareness and appreciation for the brand globally. Despite this being a highly competitive market that has suffered setbacks due to the drought, Clonakilla has achieved a 10-fold increase in production over the last nine years and is still trying to catch up with demand.
