Author at Dynamic Business
Almost all businesses owners will need to take a stab at event management at some stage, whether it’s an intimate lunch with clients, a product launch, or large-scale charity event. Rebecca Spicer asks experts what makes the difference between wow and woe factor in event management and planning. No matter how big the event you’re […]
From standard business mail to bulk freight, businesses are distributing products every day, adding costs to the bottom line. Rebecca Spicer explores product distribution options and how to develop a cost-effective distribution strategy to meet individual needs. Whether you’re sending letters, confidential documents, products or supplies, most businesses have some kind of distribution needs. You […]
Online marketing can be less expensive and more effective and accountable than traditional marketing methods. Rebecca Spicer explores the benefits for SMEs, and the myriad options for getting the best results from your online marketing campaigns. Perhaps the most telling comment that came from research for this article was, “No-one can afford to brochure drop […]
Exchange rate risk is a reality for exporters. And with so many products on offer to help reduce your exposure, a foreign exchange management strategy is ideal for exporters who want to stay one step ahead of foreign currency deals. All exporters, whether they like it or not, have to deal in the foreign exchange […]
In the cutthroat world of fashion exports, innovative design and strong branding are driving global markets, and Australian designers are leading the way. Here’s what you need to know about fashion exports. The international fashion industry is tough—competitive and constantly evolving—but Aussie success stories such as Collette Dinnigan, Sass & Bide, Zimmerman and Akira, as well […]
Increasing productivity and performance growth within your business is a slow and steady process. However, it’s worth noting benchmarking and market research are vital tools to capitalise on opportunities and adopt best practice techniques. In this ‘infotronics’ age-driven by information and electronics-organisations need to realise the benefits benchmarking and market research have in understanding the […]
Small Australian businesses will be relatively unknown overseas, so marketing your business, brand, product or service strategically will help increase your exports. Find out how you can create an export marketing strategy. So you’ve landed your first export deal, perhaps through an online inquiry or contact through a colleague or by visiting an overseas trade […]
Every business needs a crisis management plan to survive. Crisis management plans should be in place for generic and specific industry risks, as well as unexpected business disasters such as floods, terrorist attacks, and computer hacking issues. Imagine that you don’t have a crisis management plan. Instead, you’ve been building a successful business for seven years […]
What is an entrepreneur? There’s no definite answer, but there is one thing we know—it’s more than just running a business. So we’ve turned to the experts, who say innovation is a requirement in becoming an entrepreneur and growing your business. When the title ‘entrepreneur’ is thrown around it can cover anyone from the business […]
Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it to the world stage, but it certainly helps to get the basics right. MetroCount Exporting since: 1997 Key markets: US, UK. MetroCount attended its first overseas trade fair in […]
