Tag: Marketing

How do you manage a rebrand across an entire franchise network? Bakers Delight general manager Chris Caldwell explains.

Australian companies are giving social media responsibilities to staff with enthusiasm and an appetite for new technology rather than those with specific social media skills, according to the Future of Content report.

While many businesses seem to be moving forward and embracing all things online including social media marketing, when it comes to getting results through public relations, there is still a widely-held belief that print coverage is better than online coverage.

The mere thought of publishing a regular stream of content is daunting, particularly when you’re already busy with your day job. It’s something else that needs to be done, in an already busy schedule, however there are ways to make it more manageable.

Australia’s one million independent contractors now have access to a free handbook from the Government to help ‘get the contract right’ at the start and avoid headaches down the track.

Getprice today released its 2011 Shopping report that examined the behaviours of over 3000 consumers who have visited the site, revealing that service, not price is the most important factor for Australians when buying online.

Move over Foursquare and Yelp – Google Hotpot turns up the heat in the local marketing kitchen.

The first point is that there are a lot of consumers out there shopping for a better deal and your competitors are increasing the savings for those who take the time to compare broadband plans online (for example) to find a better deal.

The reality is that Google provides the bulk of traffic to Australian websites and small business needs to invest in SEO.

How good are you at asking for other people’s money? What I mean is, how good are you at closing sales and actually having people agree to spend money with your business?