Why should businesses be interested in online comparison shopping?
By David Iwanow · 27 January 2011 · Locked
By David Iwanow · 27 January 2011 · Locked
Consumers are on the hunt for better deals, and your competitors are taking advantage. Don't get left behind - understand the online comparison shopping phenomenon before it's too late.
The first point is that there are a lot of consumers out there shopping for a better deal and your competitors are increasing the savings for those who take the time to compare broadband plans online (for example) to find a better deal.
Tags: Marketing, Online, Sme, Social Media Strategy