Tag: Marketing

Here’s a look at the email marketing metrics you should be monitoring regularly, to gain an understanding of how your emails are performing in terms of reach and engagement.

First it was Facebook and Twitter, then came Google+ and now Pinterest. How are you supposed to know whether your business should adopt every social network that pops up? Follow these five golden rules…

These small companies turned the now-ubiquitous QR code into a new sales machine.

In the quest to win the hearts and minds of the press, you’re going to have to do all the work.

When considering any marketing campaign, it is best to put your money somewhere where it will work harder for you… and that isn’t necessarily advertising.

Ever chased a quick lead, an amazing Google ranking or a staff member to “solve all your problems”? These quick buck marketing methods might work for a while, but generally fall flat after 6-12 months. Here’s what you should be doing instead.

Heard about how inbound marketing is replacing the more traditional, outbound forms of marketing but can’t figure out what it means for your small business? Here’s a look at how this new, modern form of marketing brings leads closer to sales.

Men are from Mars and women are in your competitor’s store, and that’s where they’ll remain if you don’t get your marketing and PR suited to a female audience.

There are more traditional ways of running special offers than group buying. Here’s some expert advice for how to do coupon marketing properly…

The most successful marketers measure what they do and know how marketing activities impact revenue. Here are the 7 key competencies you should look for when hiring a marketing consultant.