Tag: Marketing

In the quest to win the hearts and minds of the press, you’re going to have to do all the work.

When considering any marketing campaign, it is best to put your money somewhere where it will work harder for you… and that isn’t necessarily advertising.

Ever chased a quick lead, an amazing Google ranking or a staff member to “solve all your problems”? These quick buck marketing methods might work for a while, but generally fall flat after 6-12 months. Here’s what you should be doing instead.

Heard about how inbound marketing is replacing the more traditional, outbound forms of marketing but can’t figure out what it means for your small business? Here’s a look at how this new, modern form of marketing brings leads closer to sales.

Men are from Mars and women are in your competitor’s store, and that’s where they’ll remain if you don’t get your marketing and PR suited to a female audience.

There are more traditional ways of running special offers than group buying. Here’s some expert advice for how to do coupon marketing properly…

The most successful marketers measure what they do and know how marketing activities impact revenue. Here are the 7 key competencies you should look for when hiring a marketing consultant.

Popular social networking site Twitter has sold two years worth of tweets, for marketing and business intelligence purposes.

Just like a garden needs water and fertiliser to grow, a business needs structure, discipline and an strategic approach to business development and marketing to reach its pinnacle, or does it?

Sentiment, transparency, variety and zeal – all important aspects of social media. In the final article of a four-part series, Shama Kabani and Jennifer Wilson share insights on various areas of social media, broken down by alphabet. This week they take a look at the social media basics, from S to Z.