Tag: Marketing

While social media is often in the limelight, email continues to be the lead workhorse for many businesses. This means that as customer sophistication evolves, so too should your email strategy.

Even though branding seems to be a popular topic, only a minority of small businesses actively work on it. Here are the three key ingredients for building a successful and memorable brand, with a great reputation.

There are many events occurring each and every year the media will always publish stories about, such as Christmas or Valentine’s Day. These are called evergreen stories and are a great opportunity to get some publicity for your small business, if you’re savvy enough to take advantage of them.

Big businesses need to lighten up, get creative and take a few cues from small business owners.

Humans are hardwired to care, but for people, rather than brands or products. This doesn’t mean it’s impossible to get people to care about your business or brand, you just need to try these three tips.

Hiring a marketing agency is just the first step in achieving business goals – you also need to build a trusting and respectful relationship with the agency to ensure it’s working as hard for you as possible.

Results matter in a small business, after all it’s your bank account we’re talking about, and the way to achieve good results is to take some time to think creatively about your marketing strategies.

Here’s a look at the email marketing metrics you should be monitoring regularly, to gain an understanding of how your emails are performing in terms of reach and engagement.

First it was Facebook and Twitter, then came Google+ and now Pinterest. How are you supposed to know whether your business should adopt every social network that pops up? Follow these five golden rules…

These small companies turned the now-ubiquitous QR code into a new sales machine.