Tag: Marketing

Humans are hardwired to care, but for people, rather than brands or products. This doesn’t mean it’s impossible to get people to care about your business or brand, you just need to try these three tips.

Hiring a marketing agency is just the first step in achieving business goals – you also need to build a trusting and respectful relationship with the agency to ensure it’s working as hard for you as possible.

Results matter in a small business, after all it’s your bank account we’re talking about, and the way to achieve good results is to take some time to think creatively about your marketing strategies.

Here’s a look at the email marketing metrics you should be monitoring regularly, to gain an understanding of how your emails are performing in terms of reach and engagement.

First it was Facebook and Twitter, then came Google+ and now Pinterest. How are you supposed to know whether your business should adopt every social network that pops up? Follow these five golden rules…

These small companies turned the now-ubiquitous QR code into a new sales machine.

In the quest to win the hearts and minds of the press, you’re going to have to do all the work.

When considering any marketing campaign, it is best to put your money somewhere where it will work harder for you… and that isn’t necessarily advertising.

Ever chased a quick lead, an amazing Google ranking or a staff member to “solve all your problems”? These quick buck marketing methods might work for a while, but generally fall flat after 6-12 months. Here’s what you should be doing instead.

Heard about how inbound marketing is replacing the more traditional, outbound forms of marketing but can’t figure out what it means for your small business? Here’s a look at how this new, modern form of marketing brings leads closer to sales.