Home topics technology social-media-blogs Photo credit: biojobblog.com Marketing Social Media Strategy Marketing Five golden rules for deciding on any new social network Cenk Baban March 19, 2012 First it was Facebook and Twitter, then came Google+ and now Pinterest . How are you supposed to know whether your business should adopt every social network that pops up? Follow these five golden rules… Anxiety is what I hear from business owners whenever a new social network becomes popular. They’re already pulled into so many directions in their business and now they have to decide what to do with ____________ ( insert the social network of the moment, currently Pinterest). Business owners need to make a sound decision about investing in any new social network. This decision needs to be made without the hype, fear or the anxiety of missing out. Here are the golden rules for evaluating any new social network . They are timeless and they can be applied each time a new network comes to town. And believe me, there are many more to come. 1. Research user profiles and compare with your target market It’s very important to know who uses this social network. You can learn so much about a network, even without using it by using online tools such as presentations, white papers, research and infographics to learn more about the demographic data of this network and compare it with your target market to make a quick assessment. For example, in this infographic about Pinterest you