Tag: Marketing

To make better marketing budget decisions, listen to what your business data can tell you. Here are tips to get started.

The ‘Will It Blend?’ video series has been named the most successful viral marketing campaign of all time. Here, the founder of Blendtec and star of the video series Tom Dickson talks marketing tricks for the digital age.

It’s easy to burn through a budget with these big-ticket items. There’s a better way to spend your cash.

As a small business, much of the survival of your enterprise comes down to you and possibly a handful of staff. A lack of productivity can end up having a disastrous effect on your business bottom line, and can even lead to its premature demise.

Societal norms dictate that people want to be with other people, doing what other people are doing. We fear ostracism and as such we seek to belong. It’s pretty ironic then, that in marketing, being successful requires you to stand out from the crowd, not be part of it.

Marketing may not be everyone’s forte and when you marry this with the need to pull purse strings tight, a marketing budget may be undercut and non-strategic. You might be surprised to find then that you can run a successful campaign with just $500.

A positioning statement is what you stand for – and what makes you stand out. Here’s how to write one.

Getting some media attention for your business is invaluable, but it can be a difficult and sometimes demoralising process. Use these 8 tips from a journalist to make your next pitch a successful one.

Copywriting is a way of convincing potential customers to take a specific action, by capturing their attention and persuading them to respond in a certain way. Here are three areas where good copywriting is a non-negotiable for your business.

Have you started using social media for your business? How do you keep up with the changes? New research aims to highlight how SMBs are successfully employing social media to market their business.