Tag: Marketing

Have you started using social media for your business? How do you keep up with the changes? New research aims to highlight how SMBs are successfully employing social media to market their business.

Maps are now a battleground for tech giants. Here are three things you need to know to get the most from marketing on mobile maps.

Market research is crucial to the success of a small business, but in order to implement a successful strategy you need to avoid making these five simple mistakes.

While digital marketing is all about measurability and return on investment, it can never replace every kind of traditional marketing. Here’s a look at some of the opportunities still available to SMBs in the offline world.

You’ve got a media list, have written a release and begun pitching your story to the media. What’s next? The follow up – a contentious issue for many in the media. Here’s how to follow up on your pitch without alienating journalists and editors.

A great story is memorable and easy to understand, and can engage and draw in your audience far more readily than a speech or presentation can. The good news is that effective storytelling is not as difficult as it might seem – being prepared is the key.

NFC, or Near Field Communications, is coming to a smartphone near you and will quickly change the way you receive and send data. So what is NFC and how does it work?

An email subject line is an invitation to communicate. Any email that doesn’t get opened is a message that has not been delivered. So to increase your chances of your emails being read and messages received, here are some important tips on the effective use of subject lines.

Putting a unique spin on your business can help you stand out from the crowd.

Email marketing is tricky; open and click through rates can be demoralisingly low at times, leaving business owners wondering what else they could be doing to get customers to open their eMarketing. Here are some simple tricks to try today.