Tag: Marketing

A positioning statement is what you stand for – and what makes you stand out. Here’s how to write one.

Getting some media attention for your business is invaluable, but it can be a difficult and sometimes demoralising process. Use these 8 tips from a journalist to make your next pitch a successful one.

Copywriting is a way of convincing potential customers to take a specific action, by capturing their attention and persuading them to respond in a certain way. Here are three areas where good copywriting is a non-negotiable for your business.

Have you started using social media for your business? How do you keep up with the changes? New research aims to highlight how SMBs are successfully employing social media to market their business.

Maps are now a battleground for tech giants. Here are three things you need to know to get the most from marketing on mobile maps.

Market research is crucial to the success of a small business, but in order to implement a successful strategy you need to avoid making these five simple mistakes.

While digital marketing is all about measurability and return on investment, it can never replace every kind of traditional marketing. Here’s a look at some of the opportunities still available to SMBs in the offline world.

You’ve got a media list, have written a release and begun pitching your story to the media. What’s next? The follow up – a contentious issue for many in the media. Here’s how to follow up on your pitch without alienating journalists and editors.

A great story is memorable and easy to understand, and can engage and draw in your audience far more readily than a speech or presentation can. The good news is that effective storytelling is not as difficult as it might seem – being prepared is the key.

NFC, or Near Field Communications, is coming to a smartphone near you and will quickly change the way you receive and send data. So what is NFC and how does it work?