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Don’t forget ‘positioning’ in your marketing

A positioning statement is what you stand for – and what makes you stand out. Here’s how to write one.

In my work as a marketing consultant, clients in creative fields often say to me: “Before I do any marketing, I have to figure out my positioning.”

What exactly is positioning? It might sound like marketing jargon to you, but it’s an important concept for any entrepreneur to understand.

I think people confuse it with the “elevator pitch,'” or 15-word blurb that you say when people ask what you do. But it’s not that at all. A positioning statement is how you define your services to yourself, for yourself. It’s what you stand for and what makes you stand out. And it’s for internal usage only.

…to read this article in full, visit leading US entrepreneurial resource, Entrepreneur.com

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Entrepreneur.com

Entrepreneur.com

Entrepreneur Magazine has been inspiring, informing and celebrating entrepreneurs since 1973. Entrepreneur.com offers real solutions to the challenges faced by entrepreneurs, including tips, tools and insider news to help build – and grow – businesses.

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