A positioning statement is what you stand for – and what makes you stand out. Here’s how to write one.
In my work as a marketing consultant, clients in creative fields often say to me: “Before I do any marketing, I have to figure out my positioning.”
What exactly is positioning? It might sound like marketing jargon to you, but it’s an important concept for any entrepreneur to understand.
I think people confuse it with the “elevator pitch,'” or 15-word blurb that you say when people ask what you do. But it’s not that at all. A positioning statement is how you define your services to yourself, for yourself. It’s what you stand for and what makes you stand out. And it’s for internal usage only.
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