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Apple vs. Google maps battle revs up local search options

Maps are now a battleground for tech giants. Here are three things you need to know to get the most from marketing on mobile maps.

In a move meant to compete directly with Google Maps, Apple is expected to come out with its own mobile maps application this fall. This means big changes are in store for how customers will find and learn about your business.

Tech giants are turning maps into location-based experience services. Apple is already bragging that its new maps app will be “the most beautiful, powerful mapping service ever.” It will feature what the company claims will be a new approach to how maps are rendered, including turn-by-turn directions and “Flyover” functions that will blend Google Earth-like capabilities, including 3-D images, with maps.

The expectation is that these tools will become extensions of local search options that smaller firms rely on to be found. Here’s our road map for what to expect from the new mobile maps revolution:

…to read this article in full, visit leading US entrepreneurial resource, Entrepreneur.com

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