#Customer Relationship Management
What’s the next step after social CRM?
Social media is fast, it’s constant and it’s everywhere. It’s also helping to create social businesses; those that put in place strategies, technologies and processes to systematically engage all in its ecosystem to maximise co-created value. How effectively does your business do this?
How CRM contributes to exceptional customer service
CRM is often misunderstood as for salespeople or front line staff who take orders. Increasingly though, ensuring that prospects and customers receive excellent service can no longer be thought of as simply the job of front line staff – it’s everyone’s responsibility and needs to be seen as a company-wide endeavour.
How systems can make your business more effective and manageable
Implementing some basic systems will allow you to run your business more effectively, and help you stay on top of the game. Here’s a look at a few of the best tools available to small business owners.
Using business data for lead generation: expert advice
In a four-part article series, we look at the role data plays in improving your understanding of your business, customers, marketing and interaction strategy. Part three looks at using data to replicate ideal customers in your prospect pool.
Improving the three customer C’s; Communication, collaboration, competitiveness
Customer Relationship Management (CRM) isn’t just about installing a new piece of kit and watching it magically solve all your business problems. Successful deployment of CRM focuses around communication, collaboration and competitiveness.
Now’s the time to connect with past customers
CRM isn’t just about database software. Customer relationship management is a key business practice that should be ingrained in your processes and your staff.
Be prepared to be measured
Charles Pludthura blogs about the difference CRM tools can make to a business’ current situation. “Think about CRM tools and how they can improve upon the current situation. What is that worth to a buyer – in terms that really matter – Increasing Revenue, Avoiding Costs or Improving Service?”
CRM: A business imperative during uncertain economic times
Charles Pludthura blogs about CRM’s ability to help businesses to drive through the operational improvements needed to survive the downturn. “Businesses also need to examine how they can safeguard revenues and profitability, and particularly within their own customer base. Otherwise, they are just delaying the inevitable…”
Social networking to boost your business
While bosses across the country are banning their staff from using Facebook and other social networking sites in their lunchbreak, are they losing sight of what could be a potentially beneficial business tool? Business managers today are only too aware of the importance of looking after their customers and gaining their trust. Unfortunately many customer […]
New Customer Relationship Management models
After a rocky start, Customer Relationship Management (CRM) applications have grown up. New CRM models offer an SME streamlined centralisation and can be hosted, leaving technical side of CRM to the experts. In the past CRM applications have been like the little girl with the curl—when they were good they were very good and when […]
Is software-as-a-service for your business?
Adoption of the software-as-a-service (SaaS) sales model is accelerating at a phenomenal rate in the region, changing the way vendors do business and the way organisations use business software, writes Paul K. Berger. SaaS has been one of the IT industry’s hottest buzzwords over the past couple of years, and for many good reasons. The […]