Tag: Customer Relationship Management

We asked our experts for ideas on how to raise prices without losing customers.

The world is in midst of the ‘Fourth Industrial Revolution’, an era characterised by an avalanche of digital innovations changing what customers expect from businesses. In the realm of small business, operators are having to embrace technologies like the cloud, social, mobile, and artificial intelligence (AI) to find, win and retain today’s consumers –more connected […]

Regardless of which industry your small business is in, there’s no doubt that the calibre of your sales team is key to the success of the product or service that you’re offering. Finding the right people who are properly qualified and skilled enough to deliver what you need is only the very beginning of what […]

Yesterday’s marketing plan won’t work in tomorrow’s world. Follow the leaders by redesigning your strategies around 3 essential questions.

Social media is fast, it’s constant and it’s everywhere. It’s also helping to create social businesses; those that put in place strategies, technologies and processes to systematically engage all in its ecosystem to maximise co-created value. How effectively does your business do this?

CRM is often misunderstood as for salespeople or front line staff who take orders. Increasingly though, ensuring that prospects and customers receive excellent service can no longer be thought of as simply the job of front line staff – it’s everyone’s responsibility and needs to be seen as a company-wide endeavour.

Implementing some basic systems will allow you to run your business more effectively, and help you stay on top of the game. Here’s a look at a few of the best tools available to small business owners.

In a four-part article series, we look at the role data plays in improving your understanding of your business, customers, marketing and interaction strategy. Part three looks at using data to replicate ideal customers in your prospect pool.

Customer Relationship Management (CRM) isn’t just about installing a new piece of kit and watching it magically solve all your business problems. Successful deployment of CRM focuses around communication, collaboration and competitiveness.

CRM isn’t just about database software. Customer relationship management is a key business practice that should be ingrained in your processes and your staff.