CRM is often misunderstood as for salespeople or front line staff who take orders. Increasingly though, ensuring that prospects and customers receive excellent service can no longer be thought of as simply the job of front line staff – it’s everyone’s responsibility and needs to be seen as a company-wide endeavour.
Implementing some basic systems will allow you to run your business more effectively, and help you stay on top of the game. Here’s a look at a few of the best tools available to small business owners.
Do you know what determines the success of a software implementation? According to the experts, you need to know what you want, which provider you want it from and how to stay focused on the solution you have in mind.
In a four-part article series, we look at the role data plays in improving your understanding of your business, customers, marketing and interaction strategy. Part three looks at using data to replicate ideal customers in your prospect pool.
Customer Relationship Management (CRM) isn’t just about installing a new piece of kit and watching it magically solve all your business problems. Successful deployment of CRM focuses around communication, collaboration and competitiveness.
CRM isn’t just about database software. Customer relationship management is a key business practice that should be ingrained in your processes and your staff.
Charles Pludthura blogs about the difference CRM tools can make to a business’ current situation.
“Think about CRM tools and how they can improve upon the current situation. What is that worth to a buyer – in terms that really matter – Increasing Revenue, Avoiding Costs or Improving Service?”
Charles Pludthura blogs about CRM’s ability to help businesses to drive through the operational improvements needed to survive the downturn.
“Businesses also need to examine how they can safeguard revenues and profitability, and particularly within their own customer base. Otherwise, they are just delaying the inevitable…”
I was doing some research recently and came across some Australian software developers working hard at being big, by helping small businesses.
The SMB CRM market has become quite exciting in recent times with some fireworks to come – which means increased competition and better products and prices.
