Every sales team is under immense pressure to deliver on company goals and milestones. As is usually the case, salespeople are usually on the lookout for any leg up they can get in terms of making their jobs at least a little bit easier. Luckily, sales tools are plentiful in number. If anything, picking one […]
Facebook is only nine years old, and Twitter is around seven, but the time for social media to grow up has come.
Social business refers to this new paradox that we are all facing as small business owners. The way we do business has changed. Our customers want to connect with us in their preferred channels – not ours.
Customers have become more in control of how they interact with us but we are yet to make the leap of mapping our goals to that of the customer needs and concerns with the solutions our products or services provide.
Your CRM software may seem simple, but it can be a critical tool for maintaining successful and productive relationships with your customers.
CRM is often misunderstood as for salespeople or front line staff who take orders. Increasingly though, ensuring that prospects and customers receive excellent service can no longer be thought of as simply the job of front line staff – it’s everyone’s responsibility and needs to be seen as a company-wide endeavour.
Implementing some basic systems will allow you to run your business more effectively, and help you stay on top of the game. Here’s a look at a few of the best tools available to small business owners.
Do you know what determines the success of a software implementation? According to the experts, you need to know what you want, which provider you want it from and how to stay focused on the solution you have in mind.
In a four-part article series, we look at the role data plays in improving your understanding of your business, customers, marketing and interaction strategy. Part three looks at using data to replicate ideal customers in your prospect pool.
Customer Relationship Management (CRM) isn’t just about installing a new piece of kit and watching it magically solve all your business problems. Successful deployment of CRM focuses around communication, collaboration and competitiveness.
