Heading into 2017, STM – a Sydney-based maker of laptop bags and other tech accessories – had enjoyed three years of record growth, fuelled by strategic hires across sales, product development and marketing plus firmer support from long-term retail partners. Not only had its revenue tripled, its global footprint had increased nearly three-fold from having […]
Most businesses need to deal with a bit of competition while many strive to stand out from the crowd. While business ethics classes touch upon employer and employee behavior, a number of business owners and workers struggle to project a good, consistent company image. Stay Off Social Media Many businesses use social media in a […]
User generated content has revolutionised the way we exchange information about businesses. Whether you’re looking for a hairdresser, restaurant, film or holiday recommendation, ratings and review sites are an often trusted resource to get immediate feedback on other people’s experiences, and can influence many of our purchasing decisions. As a business, this presents a huge […]
As we grow, the police force typically holds a fluctuating relationship in favourability. As a child, they were a source of safety and security. Getting lost in crowds, they were the one figure you counted on for safety. But as a teen through to the years as a younger adult, they were typically a force […]
As e-commerce continues to evolve, brands need to be innovative in how they engage with mobile customers. With 79% of all online retail sales projected to be completed via smartphones by 2021[1], brands need to deliver more mobile-friendly experiences, as well as find consistent communication channels to remain relevant. Meanwhile, technology is inspiring brands to […]
Most mornings I buy my coffee from the same beachside café. While I order the same coffee every morning, the waiters never remember my order nor do they show me any hint of recognition. In contrast, in The Strand next to my city office, my local coffee shop greets me by name, brings me my […]
It is widely acknowledged that Search Engines are a critical medium for driving website traffic. In fact, 93% of all online experiences begin with a search engine such as Google. Despite this, Search Engine Marketing (SEM) continues to be one of the most misunderstood and underutilised online marketing channels. Most businesses miss the mark in […]
With over seven million monthly active Instagram users on the platform in Australia, there is a real opportunity for businesses to tap into this community to create authentic customer relationships and turn their passion into a business. With 80% of Instagram users following a business and the average Australian checking their feed 11 times a […]
In a world where social media is (almost) everything, there is no denying the benefits of an engaging online presence for your business. More than 1 in 10 surveyed Australians have now shopped via a social media platform[1]. Successful social media strategies allow small businesses to convert customers to unofficial, yet involved, brand ambassadors who […]
When Kathmandu announced its net profit had increased 64% in FY16, group marketing manager John Sette cited a comprehensive brand refresh as one of the factors that had contributed to an improvement in the company’s fortunes. He also praised the efforts of Melbourne brand and design studio SouthSouthWest, which had assisted in rebranding the travel […]
