Stephen Barnes

Starting a business can be both exciting and overwhelming – where do you start, and will it be a success? Below is my checklist for those looking forward to the challenge of starting a business. Will it be a hobby or a business? All businesses start as a small business and a lot of small businesses… Continue reading Starting a business checklist

The world is changing at lightning speed and the way we conduct business and engage with clients and customers is also changing at lightning speed. Traditional marketing – making cold calls, placing large print media advertisements and interruptive advertisements on TV – was all about the company finding the customer. These marketing techniques were interruptive… Continue reading A guide on how to develop the right personas for your business

In my previous article, Oops… my business made a pricing mistake, I outlined pricing mistakes businesses commonly make.  Knowing the mistakes should help you identify and avoid making the same mistakes but what do you do after you discover you’ve made on? Fix 1 – Know your target customer or customers A really useful strategy in… Continue reading Four ways to fix a pricing mistake

In my recent article, How to work out what price to charge, I discussed how pricing is one of the most crucial decisions business owners and managers must make, while touching on the eight rules for pricing effectively… But what happens when you get pricing wrong and how do you recover from pricing mistakes? In this… Continue reading Oops… my business made a pricing mistake

“There are only two types of companies: Those that have been hacked and those that will be hacked.” – Robert S. Mueller, III, former Director of the FBI and now Special Counsel into the Russian interference of the USA election, made this famous quote. But almost by the time he made it, it was out of… Continue reading There are two types of companies: Those who know they’ve been hacked & those who don’t