Home topics start-up-entrepreneur Startup Tips | Advice Startup Big Businesses could learn a thing or two (or three) about digital marketing from startups Kevin Spiteri October 25, 2017 With so many channels to market these days, communication has become a two-way dialogue rather than a one-way push, though many big businesses have yet to accept this. The outdated marketing techniques still employed by many big businesses is handing a clear advantage to those startups and small businesses that are agile and adapting to change. The advent of social media, and the creation of meaningful, educational, informative, insightful and engaging content, has challenged the traditional approach. No longer are we just throwing a brand out into the market hoping for the best, or producing some marketing collateral to complement the sales pitch. What we are doing now is creating meaningful relationships with our audience. We are telling stories, taking people on a journey, educating them, showing them the human element to our business, promoting individuals, and highlighting the contributions the business is making to society as a whole. For big businesses to stay relevant, there needs to be a willingness to embrace change. Many businesses out there are doing the bare minimum to ‘keep up,’ building social media pages only to employ the same dated methods of pushing and selling products, rather than educating, entertaining and engaging their audience. These lost opportunities are costing businesses big. You may well have heard the phrase “content is king”, and it’s absolutely correct. This