How millennials are using Instagram celebrity status to build multi-million dollar empires
By Sharon Zeev Poole · 2 August 2017 · PR
By Sharon Zeev Poole · 2 August 2017 · PR
The line between celebrity and entrepreneur is blurring as millennials use their social media influence to build multi-million dollar empires. But what secrets lie behind their success, and how can businesses tap into this lucrative trend?
Influencers continue to re-shape the media industry as an increasing number of businesses enlist them to fuel business growth and customer engagement. As the director of a PR agency, I have recognised the power of influencer marketing to reach client’s target audiences and start real conversations with consumers. The rise of influencer marketing can be […]