Kevin Spiteri

Kevin Spiteri

Kevin Spiteri

4 Posts

Published Posts

View More

Big Businesses could learn a thing or two (or three) about digital marketing from startups

With so many channels to market these days, communication has become a two-way dialogue rather than a one-way push, though many big businesses have yet to accept this. The outdated marketing techniques still employed by many big businesses is handing a clear advantage to those startups and small businesses that are agile and adapting to… Continue reading Big Businesses could learn a thing or two (or three) about digital marketing from startups

Kevin Spiteri

Kevin Spiteri

Author

The rise of the ‘Dadpreneur’: five tips for fathers looking to start a lifestyle business

The number of dads using flexible working arrangements to care for their children has doubled since the mid 90s, according to the Australian Bureau of Statistics. Changing gender roles have meant more dads are opting for flexible work arrangements or turning to entrepreneurship, for a greater work-life balance. When I left the safety and security… Continue reading The rise of the ‘Dadpreneur’: five tips for fathers looking to start a lifestyle business

Kevin Spiteri

Kevin Spiteri

Author

Negative feedback: it’s a gift, don’t waste it

User generated content has revolutionised the way we exchange information about businesses. Whether you’re looking for a hairdresser, restaurant, film or holiday recommendation, ratings and review sites are an often trusted resource to get immediate feedback on other people’s experiences, and can influence many of our purchasing decisions. As a business, this presents a huge… Continue reading Negative feedback: it’s a gift, don’t waste it

Kevin Spiteri

Kevin Spiteri

Author

What I learned from starting a business at 14

When I was growing up in Western Sydney I didn’t have access to a high disposable income for extracurricular activities, brand name clothes and the like. I took it upon myself from a young age to look for ways to fund my social life, events and anything I was missing out on. It was up… Continue reading What I learned from starting a business at 14

Kevin Spiteri

Kevin Spiteri

Author

Yay! You have seen it all