Many small businesses aren’t making the most of local advertising opportunities. Here are a few tips to help you think local.
Reckon Limited’s Gerald Chait blogs about what the Australian Consumer Law means for business advertising. “Some parts of the updated rules are obvious, such as use of the words ‘closing down sale’ – it is clearly misleading to have a closing down sale that lasts for three years. But there are others that are worth keeping in mind when deciding on your advertising campaign.”