When is too good to be true, really is too good to be true?
By Gerald Chait · 27 June 2011 · Locked
By Gerald Chait · 27 June 2011 · Locked
A popular Australian business owner reveals the hidden pitfalls of the updated Australian Consumer Law. Don't risk a costly lawsuit - find out what you need to know now.
Reckon Limited’s Gerald Chait blogs about what the Australian Consumer Law means for business advertising. “Some parts of the updated rules are obvious, such as use of the words ‘closing down sale’ – it is clearly misleading to have a closing down sale that lasts for three years. But there are others that are worth keeping in mind when deciding on your advertising campaign.”
Tags: Advertising Campaign, Australian Consumer Law, misleading advertising, new legislation