Tag: Building A Strong Brand

Building a brand is no easy task. There are several steps and decisions to be made. Here we discuss the vital steps for brand success.

Sometimes brands don’t behave badly enough. Consider the bland brand; the polite, no fuss, no name no frills brand that refuses to stand for anything, playing it safe in a tricky market and paying the price of obscurity, otherwise known as diminished business.

When building a brand, is it ever OK to copy another business’s product names or taglines? One marketer says no, and she’s sick of seeing it happen so frequently.

Digital experts are warning the increasing number of online start-ups to be careful not to make some basic branding blunders, as many battle to keep up with competitors and forget to focus on a number of website essentials that can help to build customer loyalty.

Even though branding seems to be a popular topic, only a minority of small businesses actively work on it. Here are the three key ingredients for building a successful and memorable brand, with a great reputation.

A business owner’s personal brand is just as important as their business’ brand – customers have to like both, or they’ll take their business elsewhere. Here’s some expert advice for creating a personal brand worthy of praise and credibility.

Customers aren’t just concerned about what they’re buying, they want to know what they’re buying in to. Follow these tips to become the face of your brand.