#Business Brand
The importance of your personal brand in procurement
We all know the importance of building a strong business brand and the benefits that will bring, but many do not understand the value of their own personal brand.
What you can learn about branding from Project Runway
Putting a unique spin on your business can help you stand out from the crowd.
Are Olympians a good investment for your business?
They’re young, talented and often beautiful. They’re inspiring, high performing and driven. They promote a healthy lifestyle and present as an aspirational figure. They’re a great investment. They’re an ideal opportunity for brand alignment. Or, are they?
What your brain has to do with your brand
Tell your employees and customers about how you think and behave, and you’ll see your brand loyalty grow.
Does your brand behave badly enough?
Sometimes brands don’t behave badly enough. Consider the bland brand; the polite, no fuss, no name no frills brand that refuses to stand for anything, playing it safe in a tricky market and paying the price of obscurity, otherwise known as diminished business.
Copying another business or brand – is it ever OK?
When building a brand, is it ever OK to copy another business’s product names or taglines? One marketer says no, and she’s sick of seeing it happen so frequently.
Apple topples JB Hi-Fi in reputation index
Apple Australia has ended JB Hi-Fi’s two year reign at the top of the AMR Corporate Reputation Index, in its very first year of inclusion in the survey.
Three ingredients for a memorable brand and great reputation
Even though branding seems to be a popular topic, only a minority of small businesses actively work on it. Here are the three key ingredients for building a successful and memorable brand, with a great reputation.