“I used my personal blog and reputation to launch and sell the first product and over the course of about 6 months, I migrated that audience to WooThemes. Today we have 500 000 customers and we’re a multimillion dollar revenue. I also managed to keep building my personal reputation which helped me create my new […]
We all know the importance of building a strong business brand and the benefits that will bring, but many do not understand the value of their own personal brand.
Putting a unique spin on your business can help you stand out from the crowd.
They’re young, talented and often beautiful. They’re inspiring, high performing and driven. They promote a healthy lifestyle and present as an aspirational figure. They’re a great investment. They’re an ideal opportunity for brand alignment. Or, are they?
Tell your employees and customers about how you think and behave, and you’ll see your brand loyalty grow.
Sometimes brands don’t behave badly enough. Consider the bland brand; the polite, no fuss, no name no frills brand that refuses to stand for anything, playing it safe in a tricky market and paying the price of obscurity, otherwise known as diminished business.
When building a brand, is it ever OK to copy another business’s product names or taglines? One marketer says no, and she’s sick of seeing it happen so frequently.
Apple Australia has ended JB Hi-Fi’s two year reign at the top of the AMR Corporate Reputation Index, in its very first year of inclusion in the survey.
Even though branding seems to be a popular topic, only a minority of small businesses actively work on it. Here are the three key ingredients for building a successful and memorable brand, with a great reputation.
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