Tags Business brand

Tag: business brand

3 Important truths entrepreneurs need to know about personal branding

“I used my personal blog and reputation to launch and sell the first product and over the course of about 6 months, I migrated...

The importance of your personal brand in procurement

We all know the importance of building a strong business brand and the benefits that will bring, but many do not understand the value of their own personal brand.

What you can learn about branding from Project Runway

Putting a unique spin on your business can help you stand out from the crowd.

Are Olympians a good investment for your business?

They’re young, talented and often beautiful. They’re inspiring, high performing and driven. They promote a healthy lifestyle and present as an aspirational figure. They’re a great investment. They’re an ideal opportunity for brand alignment. Or, are they?

What your brain has to do with your brand

Tell your employees and customers about how you think and behave, and you'll see your brand loyalty grow.

Does your brand behave badly enough?

Sometimes brands don't behave badly enough. Consider the bland brand; the polite, no fuss, no name no frills brand that refuses to stand for anything, playing it safe in a tricky market and paying the price of obscurity, otherwise known as diminished business.

Copying another business or brand – is it ever OK?

When building a brand, is it ever OK to copy another business's product names or taglines? One marketer says no, and she's sick of seeing it happen so frequently.

Apple topples JB Hi-Fi in reputation index

Apple Australia has ended JB Hi-Fi’s two year reign at the top of the AMR Corporate Reputation Index, in its very first year of inclusion in the survey.

Three ingredients for a memorable brand and great reputation

Even though branding seems to be a popular topic, only a minority of small businesses actively work on it. Here are the three key ingredients for building a successful and memorable brand, with a great reputation.

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Why is Australia seeing fewer female CEOs?

Fewer women are running the country’s top 200 ASX-listed companies in 2020 compared to the last four years, according to the Chief...

Coronanomics – What we’ve learnt about the economics of COVID-19

If trade bought prosperity to all corners of the world, then COVID-19 is showing the dark side of an interdependent world.

Should you incorporate an AI strategy into your business?

With both government and companies eagerly adopting artificial intelligence (AI) strategies, we explore how AI could also streamline and scale your business....

‘A 10,000 per cent increase in page views in 2 weeks’: how to scale up in a crisis

As a telehealth provider, Coviu experienced a sudden surge in customer demand during the pandemic. Their website saw a 10,000 per cent...

Unemployment rate drops, defying forecasts

Official ABS figures released today show that the unemployment rate has fallen to 6.8 per cent in August, down from 7.5 per...

Qantas disrupts financial services industry with SME business loans

Qantas will start referring business frequent flyers to lending platform Valiant Finance. This partnership helps Qantas members access working capital, asset finance...

Employees willing to salary sacrifice for flexible working: Research

Research from payroll and HR software solutions provider, Ascender, shows that more than one in three (37 per cent) of Australians are...

Let’s Talk: The Right Reasons

A strong story behind a business's inception can have a powerful effect on customers. Customers may identify with a founder's back story...