Home topics news Image Credit: Merakist News Social Media News The Age of Social Media: Here’s why you should invest in social media marketing Yajush Gupta January 27, 2022 You’ve heard of social media, you use it daily, and you’ve seen how it can make you internet popular overnight. But how important is it for your company? Is increasing your social media marketing budget the right move for your business? We all know that social media can be exhausting and time-consuming. So how much value does social media marketing have for businesses? Well, statistics say, a LOT. According to a Digital 2022 report by Hootsuite and We Are Social, there are now 4.62 billion social media users worldwide, reflecting an increase of more than 10 per cent (424 million new users) since this time last year. The number of social media users now exceeds 58 per cent of the world’s total population. Maggie Lower, CMO of Hootsuite , emphasised the importance of social media, noting that the pandemic has highlighted how social media is closely intertwined with how we live, work, operate, and shop. “In a time when social distance regulations and non-essential business closures impact businesses everywhere, social commerce is often one of the only ways for brands to stay open and connected with consumers,” said Lower. “Suppose brands and organisations want to remain relevant. In that case, they will need to digitise and implement a social commerce strategy.” Additionally, as the number of people using social media grows,