Tech
Facebook is one of the most effective and efficient ways for small businesses to promote their wares and generate leads. The social media giant currently has 14 million users in Australia making it the biggest in the country so it’s the perfect place to reach a broad range of potential customers. Many SMEs understand the […]
For four European entrepreneurs, an invite to Australia experiencing the best of Sydney and its hospitality had them thinking – “where do we sign?” But it was Australia’s inhospitable and stale mobile market that saw them put pen to paper and set up shop ‘down under.’ Dynamic Business speaks to Christian Magel, a founder of […]
When you’re running a business, no matter how hard you try, you’re not going to be able to please everyone. Unfortunately these days, disgruntled customers are not only likely to tell their friends and colleagues about your business, there’s a good chance they will go online and tell the rest of the world while they’re […]
‘Mobility’ has been finding its way into companies both large and small since the 90’s, but the proliferation of smartphones and tablets has accelerated the adaptation of mobility features and services and has become a necessity for a business that wishes to remain competitive and productive. The definition of business mobility is constantly evolving as […]
What does a military air traffic controller and an ecommerce guru have in common? Probably nothing – and that’s exactly why Nathan Hartnett gave up his post with the Royal Australian Air Force in 2007. Described by Nathan as “hours of boredom mingled with moments of terror,” his career as an air traffic controller wasn’t […]
We don’t take big decisions lightly – especially not when they involve large sums of money. Before booking a holiday, we meticulously scour reviews and before taking out a loan, we’ll scrutinise a plethora of comparison websites. All before signing on the dotted line. But when it comes to selling your home – one of […]
When starting his software development business in 2007, NetEngine Founder, Bruce Stronge, had a vision. He wanted to build things that solved real problems – and it was a vision he wanted to protect. Unlike many tech start-ups, Bruce was cautious not to take on so many investors that his values would be diluted. A […]
Small businesses are more numerous and more competitive than ever before. In fact, according to one article, a new business is started every minute. Here are some technologies helping small business owners compete in today’s market. Cloud Computing According to Forbes, the cloud is here to stay, and small businesses that don’t utilise all the […]
Today’s consumers are armed with more choices, more substitutes and more outlets to pursue alternative brands. In a world where our next purchase can be just two clicks away if we’re dissatisfied with a particular experience, providing quality service has never been more important. We harp on about providing a strong customer experience and with […]
In March 2015 the Twitter owned app, Periscope, launched offering a platform for anyone to broadcast live video footage for free. Since March, Periscope has experienced tremendous growth on an international scale, surpassing 10 million accounts in August this year. Jessica Ruhfus, founder and CEO of brand partnerships platform, Collabosaurus, tells Dynamic Business how she […]
Networking: the single most powerful marketing tactic to accelerate and sustain success for any individual or organisation. The new-to-industry finance broker, Edwena Dixon tried to network, but to no avail. And there were a number of problems. In her experience, non-industry specific networking groups were ineffective and industry-specific initiatives were often just “old boys’ clubs, […]
There are two kinds of startups – those who succeed and others who constantly try. In Britain, at least half the companies fail to last more than five years and in the US, three out of four startups are going bust without managing to turn a profit. The team and leader define the success of […]
The challenges for traditional industries are intensifying. After decades in the driving seat, technology is now striking the heart of what some industry sectors have traditionally kept to themselves. And arguably, it’s about time, as a new wave of technology enabled start-ups are finding more efficient ways to deliver services tailored to a client’s needs […]
Mobility’s shift towards the enterprise is accelerating, especially in light of recent hardware announcements from the world’s major device makers. Apple, for example, unveiled the iPad Pro last month, a bigger version of the iPad complemented by a stylus and a keyboard, all in the name of improved productivity for professionals on the go. Google […]
Email marketers invest significant effort into making their campaigns as effective as possible, yet one critical factor often lets them down: inbox placement. A campaign email might have a tempting subject line, persuasive body copy and a compelling call to action but, if it doesn’t end up in a target’s in-box, it all goes to […]
With $10 million worth of loans already allotted and having recently listed on the ASX, the innovative consumer finance company, zipMoney, appears to be taking the retail industry by storm. Distributing finance through more than 200 retailers and merchants, the fintech lender provides customers with access to loans of up to $2000 via a simple smart […]
Sometimes, Instagram is almost too easy. The user base is absolutely massive, and by and large, everyone on the site enjoys the same things. Beautiful photos, extravagant wealth, attractive people – all of that. If you start up an account in one of these popular photo categories, the followers will come to you pretty easily […]
Trying to secure a new job opportunity can be like playing a numbers game. Feeling defeated before they even start, many job seekers tirelessly pump out applications they know will become one of a few hundred clogging a recruiter’s inbox. But this causes a problem on both sides of the fence: for the recruiter and […]
Building a strong online presence in Australia holds enormous potential for both local and international businesses. Australia is one of the top 10 fastest growing and most robust eRetail markets by the measure of several top eCommerce analysts. Online sales in the country topped $266.8 billion in 2013-14, according to a report by the Australian […]
Some of the biggest life decisions are made when young. Our career path’s are often decided before we’ve even taken our first step into the ‘real world.’ Then – just when we think we’re set – we walk into the ‘university of life’ where we continue to mature, learn and enrich our experiences. It can […]
