Home topics technology “Apple Watch” (CC BY 2.0) by raneko Apps Business Tech Emerging Tech Apps Is Australia’s slow response to new tech and strategies impacting digital businesses? James Adams January 20, 2016 Tech start-ups, by definition, are tied to the latest developments in software and technology. Usually, these companies are on the cutting edge of the market, trying to position themselves ahead of the competition by embracing the latest technology. This technology may allow an up-and-coming business to develop the latest chart-topping app, or create the newest gadget or smartphone that becomes a must have. However, this reliance on the latest technology could also be a hindrance, as if this technology is rejected, or otherwise restricted, then the lifeblood of the business is put under a huge amount of strain. Another issue is also the potential cost of new tech, such as the issue surrounding wearable technologies, such as smartwatches, in Australia. Smartwatches are far more expensive than the average Australian consumer is willing to pay, meaning they haven’t sold as well as anticipated. This means that there’s a vast untapped resource of Australian app developers who could potentially develop the ‘killer apps’ needed for the platform but they will be unwilling to do so as the financial return is far from guaranteed. Developing digital apps always comes with a huge amount of risk. The monetization of apps comes through app sales via digital marketplaces such as Apple’s App Store, or Google’s Play Store, or possibly through embedding adverts