Home topics technology Digital Digital Expert Digital The digital diet of an average Australian consumer Cade Witnish December 2, 2015 Cade Witnish recently attended the Deloitte Digital Consumer Survey dinner where he was involved in discussions around the findings of the 2015 Deloitte Digital Consumer Survey Report . Here is what he found most interesting. Mobile: Australians continue to be spellbound by smartphones. On average we are checking our phones 30 times per day – collectively this is an astounding 440,000,000 times a day. Over half Australians check their smartphone within 15 minutes of waking in the morning, and 81% will have checked within the first hours of being awake. Australians continue to be the masters of multi-tasking. Smartphone usage while commuting is a behavioural norm amongst Australians, with most (88%) checking their phone while using public transport, however despite ongoing public education campaigns around the dangers of texting while driving, an alarming 42% reportedly are multi-tasking with their device while driving. 83% of Australians are watching TV and on their smartphone at the same time and 73% are on their phone while at a restaurant. At the end of the day 56% of Australians claim to check their phone within 30 minutes of going to sleep, while the younger generations claim this is the last thing they do before closing their eyes at the end of the day, with 44% of 18-24 year olds reaching for this mobile within 5 minutes of sleep. Media and digital preferences: 50% of
Continue Reading on Dynamic Business
This 806-word article continues with in-depth analysis. Only the introduction is shown here.
The full article includes:
- Complete analysis with data, pricing and expert commentary
- Comparison tables and recommendation summaries
- Related articles and weekly updates