Home featured Digital Featured Leadership Advice Digital Australian start-up, Canva, named ‘coolest’ company in tech; but why does business need to be cool? Daniel Jacobs December 2, 2015 Ben Hutt, CEO of careers matching website, JobAdvisor , told Dynamic Business that “building an attractive company culture is one of the most important things for a business owner to do.” According to Ben, businesses, whether a start-up or multi-national, will be held back if they don’t “nail culture.” After online design platform and start-up, Canva , was awarded the title of Australia’s Coolest Company in Tech 2015 by JobAdvisor, Dynamic Business asks founder, Melanie Perkins, what it takes to nail that culture and how it has contributed to Canva’s success. Speaking of the award, Ben said “Canva is one of the most exciting organisations globally in tech right now. The culture and mix of people make it a truly one-of-a kind place to work. Everyone is positive about their craft and there’s a strong sense of egalitarianism.” As a fast growing tech start-up, Melanie said she understands how crucial it has been to have a clear understanding of “how we work” from the outset. According to Melanie, this is “critical to ensuring that individuals are on the same page towards achieving the common goal. “It dictates the day-to-day behaviour of individuals with the business. “When you have a strong culture within your business, people are able to move quickly, with agility.” The Canva team But where does it all start? Of