Social Media
Qantas has been listed three times in the annual PR Disasters Awards, after a spate of embarrassing PR glitches hit the airline in 2011. Are there any lessons SMBs can learn from Qantas’ mistakes?
It’s no secret that small businesses should be embracing social media as a great way to build relationships with their customers. Here’s some expert tips for delivering great service over social media.
A brand is what is in the hearts and minds of its customers, writes John Walsh, and the increase in social media use has made managing the connected consumer a hard task for businesses.
There are four main social media characters – where do you fit in? And is social media really for everyone?
A study by online networking platform LinkedIn shows most Australian professionals describe themselves as ‘creative’, which catapults the word to the rank of most overused on the site.
Catriona Pollard blogs about choosing the right social media platform to deliver results for your business.
“In order to achieve certain goals you may have to adopt several forms of social media platforms. If you take the time to choose the right ones for you, and devote enough time to them, you will find that in the end the benefits and outcomes are worth it.”
Eva Maria blogs about the business benefits of logging on to social media.
“Social media gives people the opportunity to combine marketing strategies with networking…”
Social media continues to grow, with statistics in Australia showing all platforms increasing. Anna Cairo blogs about why you should consider developing a policy:
“Its emergence has created a vast range of communication opportunities, however, with it comes a blurring of the lines between personal and business communication.”
Emma Mulquiney blogs about 2011’s gains in social media marketing and what’s in store for 2012.
“… it’s time to start thinking about what 2012 has in store for us. And more specifically, what’s likely to impact our businesses… It’s a really great time to be a socially savvy business!”
In this guest post for Dynamic Business, Louisa Claire from Brand Meets Blog looks at why SMEs should be connecting with Australian bloggers to grow their business.
Eva Maria blogs about creating a welcome page for your business’ Facebook page.
“Welcome pages, in essence, give you the opportunity to show a piece of your work, or exist as part of your website to drive people to become more interested in what you have to offer.”
In a landscape dominated by ineffective Twitter and Facebook pages, a new and very interactive initiative is helping businesses achieve a competitive edge using social media tools.
Cenk Baban blogs about using MeetUp to connect with like-minded business owners in your area.
“If you’ve ever tried to organise an event, meet like-minded people, or tried to be part of a local group with similar interests, you may have come to realise the current social networks are not that efficient.”
New research has found more than a quarter of local bosses are using social networking to screen job candidates.
The leakage of confidential data can be catastrophic for SMBs, in terms of remedial costs and reputational damage. To protect against these attacks, SMBs first need to understand what ‘social engineering’ is and the various forms these attacks can take.
Privately held businesses understand the importance of communicating via social media to connect with markets and boost their bottom line, but most are weighing up their return on investment (ROI) before diving in.
Emma Mulquiney blogs about Qantas’ social media failings during recent weeks, and how they could have done it better.
“While there’s plenty of commentary around handling PR when things go wrong, I think more specifically, we need to look at how social media can contribute to resolving the fall out…”
Anna Cairo blogs about making the most of Facebook for business.
“Anyone who establishes a Facebook page for business purposes should have a primary objective for their page…”
For businesses, social media is a useful tool for communicating and collaborating with customers, colleagues and new prospects. But it also brings a level of risk to a business – so how are you meant to balance the good and the bad? Here are some tips.
Catriona Pollard looks at whether you should outsource your next social media campaign.
“Using experts means you’ll be keeping up to date with the latest in social media…”
