In a landscape dominated by ineffective Twitter and Facebook pages, a new and very interactive initiative is helping businesses achieve a competitive edge using social media tools.
Digital Treasure Hunts has been designed for SMB owners who are unfamiliar with social media and unsure of how to best use it for their business.
The company, founded by social media experts Clodagh Higgins and Sam Bell, teaches businesses and their employees about social media via fun team-building exercises, enabling previously technophobic businesses to capitalise on the benefits of social media tools.
The Digital Treasure Hunt founders believe “people learn best by doing,” and have created a safe and meaningful environment for people to become familiar with blogging and tweeting.
In the treasure hunts, participants follow online clues and move between locations taking videos and photos – interacting with other groups and learning from each other along the way.
“This concept was created in line with much research which supports the speed people learn-by-doing, so that people really enjoy the experience of using social media sites,” Higgins said.
In June of this year, Higgins and Bell took 200 sales people to the Melbourne streets to learn how to blog, create YouTube videos, tweet and create online photographs as part of the online treasure hunt game, and according to Higgins, “each particpant learned the possibility of social media in their business.”
REA Group head of residential sales Tony Sutton said his business used the event as part of a national annual event, to deliver a session that allowed participants to have a “fun time” while learning about social media.
“Digital Treasure Hunts not only gave people the time but covered the needs of people with different levels of online understanding and there were lots of laughs as we expanded our knowledge.”
Want to know more about Digital Treasure Hunts? Watch the YouTube Video.
